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Jewellery in China

Publisher Euromonitor International
Published Feb 13, 2026
Length 22 Pages
SKU # EP20934989

Description

The jewellery category in China experienced healthy growth in 2025, driven by rising global gold prices and consumer preference for high-purity gold products as a safe-haven asset. This trend is expected to continue, with a forecast CAGR of 4% in retail sales at current value, reaching CNY1,100,243 million by 2030. The market is becoming increasingly polarised, with growth concentrated at opposite ends of the price spectrum, and offline department stores remain the leading retail channel. To suc...

Euromonitor International's Jewelleryin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jewellery in China
Euromonitor International
February 2026
List Of Contents And Tables
JEWELLERY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High-purity gold drives China's jewellery expansion
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Gold prices drive value sales amid economic uncertainty
Market polarisation squeezes mid-tier as luxury gold and budget fashion jewellery thrive
CHART 2 China’s Jewellery Market Split: Between Disposable Fashion and Lasting Pieces
Laopu attracts attention with high-purity gold products
CHART 3 Gold Jewellery Brands Like Laopu Continue to Attract Attention
Technological advancements shape consumer engagement
Gen Z drives shift to playful, personalised jewellery over traditional opulence
CHART 4 Gen Z is Influencing Trends in the Jewellery Market
WHAT’S NEXT?
CHART 5 Analyst Insight
Gold investment narrative drives luxury sales growth
Gen Z drives demand for cultural and emotional capital
Social media platforms blur shopping lines through AR and limited editions
Cultural heritage and sustainability shape future trends
COMPETITIVE LANDSCAPE
Chow Tai Fook and Lao Feng Xiang lead as market polarises
Laopu Gold disrupts traditional luxury with heritage-inspired gold pieces
CHANNELS
Offline department stores lead jewellery sales with experiential advantage
Retail e-commerce grows steadily
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Polarised Choices: Status Symbols vs. Smart Value in Luggage
CHART 8 Connected Watches a Major Revenue Driver within Personal Accessories
CHART 9 Analyst Insight
CHART 10 How Gen Z Turned Bags into Statements of Values
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
PERSONAL ACCESSORIES IN CHINA
EXECUTIVE SUMMARY
Luxury and technology reshape China's personal accessories landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation squeezes mid-market as premium and value segments see polarised interest
Jewellery leads volume sales whilst connected watches show dynamic growth
Tourism recovery shifts luxury spending from domestic to overseas markets
WHAT’S NEXT?
Material value and cultural storytelling look set to define success
Smart watches expected to outpace traditional writing instruments
Premium brands expected to thrive whilst mid-tier faces pressure
COMPETITIVE LANDSCAPE
Traditional jewellery brands hold top positions amid fragmentation
Luxury jewellers blend heritage storytelling with digital personalisation
Art collaborations and sustainability reshape luxury landscape
CHANNELS
Offline channels dominate sales as consumers seek tactile experiences
E-commerce grows for accessible items but lags for premium products
PRODUCTS
Smart accessories blend health tracking with fashion functionality
Gen Z drives demand for sustainable, tech-integrated accessories products
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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