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Bags and Luggage in China

Publisher Euromonitor International
Published Feb 13, 2026
Length 23 Pages
SKU # EP20883907

Description

In 2025, bags and luggage in China experienced a decline in value sales growth, primarily due to market polarisation, with consumers increasingly favouring affordable, high-quality options instead of more expensive bags. Luxury luggage brands suffered significant setbacks as consumers became more conservative and savvier in their spending, with many opting to make purchases overseas where prices were lower. In contrast, non-luxury bags and luggage consumption remained stable, driven by the boomi...

Euromonitor International's Bags and Luggagein China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags, Luggage.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bags and Luggage market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Bags and Luggage in China
Euromonitor International
February 2026
List Of Contents And Tables
BAGS AND LUGGAGE IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation drives shift to affordable bags and luggage in China
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation and caution slow China's bags and luggage growth
CHART 2 Analyst Insight
Regulatory scrutiny shapes second-hand luxury goods market
CHART 3 Second-hand Transaction Companies are Under Stricter Regulation
Economic caution drives shift from luxury bags to experiential spending
Ninetygo blends tech innovation with affordability to capture young consumers
CHART 4 Ninetygo Luggage
WHAT’S NEXT?
Rising affluence and sports trends to shape bags and luggage market
High-tech functionality and bag accessories cater to evolving youth demands
Athleisure and lifestyle adoption drive sports bags market expansion
COMPETITIVE LANDSCAPE
LVMH and Songmont lead market with distinct strategies
Gen Z consumers propel brands through social media and influencer powers
CHART 5 Old Brand Popular Again Among Generation Z
Zhuan Zhuan challenges new sales with enhanced second-hand experience
CHANNELS
E-commerce boom to continue while offline remains significant
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Polarised Choices: Status Symbols vs. Smart Value in Luggage
CHART 8 Connected Watches a Major Revenue Driver within Personal Accessories
CHART 9 Analyst Insight
CHART 10 How Gen Z Turned Bags into Statements of Values
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
PERSONAL ACCESSORIES IN CHINA
EXECUTIVE SUMMARY
Luxury and technology reshape China's personal accessories landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation squeezes mid-market as premium and value segments see polarised interest
Jewellery leads volume sales whilst connected watches show dynamic growth
Tourism recovery shifts luxury spending from domestic to overseas markets
WHAT’S NEXT?
Material value and cultural storytelling look set to define success
Smart watches expected to outpace traditional writing instruments
Premium brands expected to thrive whilst mid-tier faces pressure
COMPETITIVE LANDSCAPE
Traditional jewellery brands hold top positions amid fragmentation
Luxury jewellers blend heritage storytelling with digital personalisation
Art collaborations and sustainability reshape luxury landscape
CHANNELS
Offline channels dominate sales as consumers seek tactile experiences
E-commerce grows for accessible items but lags for premium products
PRODUCTS
Smart accessories blend health tracking with fashion functionality
Gen Z drives demand for sustainable, tech-integrated accessories products
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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