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Footwear in Thailand

Publisher Euromonitor International
Published Feb 04, 2026
Length 22 Pages
SKU # EP20870563

Description

The Thailand footwear market demonstrated resilience in 2025. This growth was driven by rising urbanisation, changing consumer lifestyles towards health and fashion, and growing e-commerce adoption. The market's attractiveness is further enhanced by the increasing demand for specialised products, such as comfortable and casual styles, and high-performance athletic shoes. Brands that adopt sustainable practices, invest in digital transformation, and focus on niche specialisation are likely to out...

Euromonitor International's Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Footwear in Thailand
Euromonitor International
February 2026
List Of Contents And Tables
FOOTWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Specialised and developing consumer preferences assist footwear in 2025
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Innovation, sustainability and accessibility drive sales growth
Technology and innovation go beyond product design, incorporating AI
CHART 2 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
While incumbent brands leverage established market, competitors capitalise on expanding niche trends
CHART 3 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
Resale e-commerce influencing consumer behaviour and growing alongside new sales
WHAT’S NEXT?
Niche specialisation and children’s footwear to fuel growth
Increasing demand for sustainable and specialised products to assist product innovation
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and localisation
CHANNELS
Store-based channels lead sales as online e-commerce grows with changing consumer habits
PRODUCTS
Supersports gaining market shares through innovative 3D scanning
Swiss On Year of the Horse aims to appeal to larger market
CHART 5 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
CHART 8 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
CHART 9 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Thailand 2025
CHART 13 Key Insights on Consumers in Thailand 2025
CHART 14 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation and competition amongst brands fuel market growth
Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
Consumers to drive demand for functional and sustainable apparel and footwear
Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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