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Jeans in Romania

Publisher Euromonitor International
Published Feb 19, 2026
Length 24 Pages
SKU # EP20911526

Description

The jeans market in Romania experienced modest growth in 2025, with total retail sales of RON4.0 billion, representing a 5% increase from the previous year, but just a 1% increase in volume terms. This slow growth was largely influenced by economic pressures and cautious consumer behaviour, with rising raw material costs and ongoing supply chain challenges, particularly the war in Ukraine, being major contributing factors. Despite these challenges, the market is expected to continue growing, dri...

Euromonitor International's Jeans in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Jeans in Romania
Euromonitor International
February 2026
List Of Contents And Tables
JEANS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainability drives growth in jeans sales as retailers adapt to supply chain pressures
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
LPP expands distribution centre to boost sales
CHART 2 LPP Strengthens its Logistics Network in Response to Supply Chain Pressures
Premium products experience sales growth amidst market polarisation
CHART 3 Zalando Lounge Launches in Romania
No44 promotes sustainability with circular initiative
CHART 4 Romanian Brand No44 Takes Part in Upcycling Trend
WHAT’S NEXT?
Sustainability and premiumisation set to drive growth in jeans market
CHART 5 Analyst Insight
Premium and standard jeans to see significant growth
Digitalisation and sustainability expected to shape business strategies
COMPETITIVE LANDSCAPE
H&M and LPP maintain lead through diverse offerings and affordable price points
Shein owner Roadget Business Pte Ltd starts to drive change with ultra-low prices
CHANNELS
Offline retail leads jeans sales through chained apparel specialists
Trendyol's dynamic performance adds to rapid growth of internet retailing
Digitalisation and sustainability shape retail environment for jeans
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Primark Continues its Expansion in Romania
CHART 8 Roseco Turns Textile Waste into Recycled Fabrics
CHART 9 Analyst Insight
CHART 10 E-seller Zalando Launches AI Assistants and Virtual Fitting Features
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Romania 2025
CHART 13 Key Insights on Consumers in Romania 2025
CHART 14 Consumer Landscape in Romania 2025
APPAREL AND FOOTWEAR IN ROMANIA
EXECUTIVE SUMMARY
Romanian apparel and footwear market grows through polarisation and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
WHAT’S NEXT?
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
COMPETITIVE LANDSCAPE
Pepco, H&M, and LPP lead with extensive store networks
CHANNELS
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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