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Jeans in Indonesia

Publisher Euromonitor International
Published Feb 02, 2026
Length 22 Pages
SKU # EP20870200

Description

Jeans in Indonesia demonstrated resilience in 2025, with a value of IDR33.2 trillion, representing 6% growth. This performance was supported by a rise in the median disposable income per household, which reached IDR155 million. The market's attractiveness is enhanced by the growing demand for sustainable and ethically produced jeans, with local brands already embracing eco-friendly practices. To succeed, brands should prioritise sustainability, craftsmanship and e-commerce, as these factors are...

Euromonitor International's Jeans in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jeans in Indonesia
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainable practices and rising incomes bolster performance of jeans
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation divides jeans in Indonesia
Sustainability and inclusivity drive brands to adopt eco-friendly materials
CHART 2 KIND Denim Brings Eco-Friendly Concepts to Life
Challengers force incumbents to innovate and adapt
CHART 3 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop
WHAT’S NEXT?
Price-sensitivity could shift consumer preferences towards more affordable brands
Local brands aim to capitalise on sustainability and craftsmanship
Digital expansion and bespoke recommendations
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Top companies maintain lead through diverse strategies
CHANNELS
Offline retail drives distribution despite e-commerce growth
PRODUCTS
Sustainable practices reshape denim product offerings
CHART 5 The Denim Station's 2025 Collection: Honouring Local Icons Through Fashion
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Puma on Shopee Live
CHART 8 Erspo – From Local Sportswear to National Phenomenon
CHART 9 Increasing Sustainability Focus by Global Brands
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Indonesia 2025
CHART 13 Key Insights on Consumers in Indonesia 2025
CHART 14 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
CHANNELS
Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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