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Jeans in Mexico

Publisher Euromonitor International
Published Jan 30, 2026
Length 23 Pages
SKU # EP20870206

Description

In 2025, Mexico’s jeans category experiences a gradual recovery, shaped by economic uncertainty, trade-related pressures on imports, and shifting consumer behaviour. While demand remains below historical peaks due to market maturity and the durable nature of denim, local producers have strengthened their position as higher costs for international fast-fashion brands have reduced competitive pressure. At the same time, sustainability-driven resale, market polarisation, and the growing role of e-c...

Euromonitor International's Jeans in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Jeans in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
JEANS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Import tariffs boost local denim producers competitive position
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Domestic producers benefit from tariffs and taxes
CHART 2 Local Jeans Brands Set New Standards for Reliability and Price in Mexico
Resale and rental gain relevance
Market polarisation drives local brands' success
WHAT’S NEXT?
Economy and standard jeans lead demand
Sustainability shapes brand perception in jeans
E-commerce expands jeans opportunities
COMPETITIVE LANDSCAPE
Levi retains lead while competitors capitalise on tariffs
Stable competitive landscape with opportunities for local brands
CHANNELS
Apparel and footwear specialists drive jeans sales
Retail e-commerce gains traction with a sustainability focus
CHART 3 Analyst Insight
PRODUCTS
Local production and tariffs boost domestic jeans sales
CHART 4 Local Manufacturing Drives Oggi’s Growth in Mexican Jeans
Sustainability drives growth in second-hand jeans
CHART 5 Affordable Fashion Meets Sustainability at Second Chance
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
CHART 9 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
CHART 10 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Mexico 2025
CHART 13 Key Insights on Consumers in Mexico 2025
CHART 14 Consumer Landscape in Mexico 2025
APPAREL AND FOOTWEAR IN MEXICO
EXECUTIVE SUMMARY
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
WHAT’S NEXT?
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
COMPETITIVE LANDSCAPE
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
CHANNELS
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
PRODUCTS
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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