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Childrenswear in Greece

Publisher Euromonitor International
Published Feb 06, 2026
Length 26 Pages
SKU # EP20870616

Description

The childrenswear market in Greece experienced an increase in retail value sales in 2025, with a 1% growth rate in current terms, amounting to EUR572 million. The market exhibited polarisation during the year. There was variability in performance across categories, with baby and toddler wear witnessing decline, while both boys’ apparel and girls’ apparel registered growth. The market is forecast to grow at a 1% current value CAGR, reaching EUR612 million by 2030, driven by increasing demand for...

Euromonitor International's Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Childrenswear in Greece
Euromonitor International
February 2026
List Of Contents And Tables
CHILDRENSWEAR IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Notable polarisation
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Mid-tier childrenswear brands face margin pressures
Girls’ apparel is the largest category
Lapin House navigates market polarisation with quality focus
CHART 3 Lapin House Childrenswear Remains Resilient
WHAT’S NEXT?
Sustainable and niche childrenswear brands to thrive
Digital and circular models to shape the future of childrenswear
Sustainability and inclusive design to drive growth
COMPETITIVE LANDSCAPE
Top brands maintain lead with quality and strategic expansion
Opportunities emerge for businesses focusing on sustainability
CHANNELS
Retail offline remains dominant despite e-commerce growth
Resale and rental models gain traction among parents
CHART 4 Swaplanet Continues to Scale
PRODUCTS
Sustainable initiatives drive product innovation
Kids Fair Collection sets a precedent for sustainable practices
CHART 5 Kids Fair Collection Continues to Push Social Change
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Mat Fashion Continues to Carve Out Space in Turbulent Sector
CHART 9 Kappa Greece – Engaging Gen?Z Through Culture, Music and Street Style
CHART 10 Ancient Greek Sandals × One&Only Kéa Island
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Greece 2025
CHART 13 Key Insights on Consumers in Greece 2025
CHART 14 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Mat Fashion navigates market polarisation with niche positioning
Kappa Greece engages Gen Z through culture and street style
Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
Consumers drive growth through online channels and sustainability
Apparel remains largest category with stable growth prospects
Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
Leading brands maintain strength in a fragmented market
No significant mergers or new product launches expected
CHANNELS
Retail offline remains dominant despite e-commerce growth
Retail e-commerce drives growth with immersive experiences
Experience and technology shaping the retail environment
PRODUCTS
Targeting tourism boom
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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