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Published by: Frost & Sullivan
Published: Sep. 1, 2000
Table of Contents
1. Executive Summary
A. Introduction to the U.S. Wireline Card Calling Services Market
B. Summary of Major Findings
1. Market Growth, Opportunities, and Total Forecast
2. Analysis by Major Segment
a. U.S. Post-Paid Card Calling Services Market
b. U.S Prepaid Card Calling Services Market
3. Competitive Analysis
4. Conclusions
2. Market Engineering Research Methodology
A. Research Scope
1. Objectives and Purpose
2. Report Structure and Market Segmentation
B. Research Methodology
C. Market Engineering Forecasting Methodology
1. Overview
a. Market Engineering Research Process Completed
b. Measurements and Challenges Analyzed Over Time
c. Identification of Market Drivers and Restraints
d. Expert-Opinion Integration with Analyst Team
e. Forecasts Calculated
f. Delphi Technique Integration When Needed
g. Quality Control Within Research Department
2. Strategic Significance of the Market Engineering Forecast
3. Judging Credibility and Accuracy of Market Engineering Forecasts
4. Forecast Assumptions
D. Glossary of Terms
1. List of Definitions
2. List of Acronyms
3. Industry Challenges
A. Identification of Challenges Facing the U.S Wireline Card Calling Service Industry
4. Market Engineering Measurement Analysis of the U.S. Wireline Card Calling Services Market
A. Introduction
B. Market Engineering Research Measurement System
1. Market Age
a. Definition of Measurement
b. Market Measurement Analysis
2. Revenues
a. Definition of Measurement
b. Market Measurement Analysis
3. Potential Revenues
a. Definition of Measurement
b. Market Measurement Analysis
4. Base Year Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
5. Forecast Period Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
6. Number of Minutes
a. Definition of Measurement
b. Market Measurement Analysis
7. Potential Number of Minutes
a. Definition of Measurement
b. Market Measurement Analysis
8. Saturation
a. Definition of Measurement
b. Market Measurement Analysis
9. Average Price
a. Definition of Measurement
b. Market Measurement Analysis
10. Price Range
a. Definition of Measurement
b. Market Measurement Analysis
11. Average Surcharge
a. Definition of Measurement
b. Market Measurement Analysis
12. Price Sensitivity
a. Definition of Measurement
b. Market Measurement Analysis
13. Competitors
a. Definition of Measurement
b. Market Measurement Analysis
14. Degree of Competitiveness
a. Definition of Measurement
b. Market Measurement Analysis
15. Degree of Technical Change
a. Definition of Measurement
b. Market Measurement Analysis
16. Customer Satisfaction
a. Definition of Measurement
b. Market Measurement Analysis
17. Customer Loyalty
a. Definition of Measurement
b. Market Measurement Analysis
18. Market Concentration
a. Definition of Measurement
b. Market Measurement Analysis
19. Market Share
a. Definition of Measurement
b. Market Measurement Analysis
4. Market Engineering Measurement Analysis of the U.S. Wireline Card Calling Services Market
A. Introduction
B. Market Engineering Research Measurement System
1. Market Age
a. Definition of Measurement
b. Market Measurement Analysis
2. Revenues
a. Definition of Measurement
b. Market Measurement Analysis
3. Potential Revenues
a. Definition of Measurement
b. Market Measurement Analysis
4. Base Year Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
5. Forecast Period Market Growth Rate
a. Definition of Measurement
b. Market Measurement Analysis
6. Number of Minutes
a. Definition of Measurement
b. Market Measurement Analysis
7. Potential Number of Minutes
a. Definition of Measurement
b. Market Measurement Analysis
8. Saturation
a. Definition of Measurement
b. Market Measurement Analysis
9. Average Price
a. Definition of Measurement
b. Market Measurement Analysis
10. Price Range
a. Definition of Measurement
b. Market Measurement Analysis
11. Average Surcharge
a. Definition of Measurement
b. Market Measurement Analysis
12. Price Sensitivity
a. Definition of Measurement
b. Market Measurement Analysis
13. Competitors
a. Definition of Measurement
b. Market Measurement Analysis
14. Degree of Competitiveness
a. Definition of Measurement
b. Market Measurement Analysis
15. Degree of Technical Change
a. Definition of Measurement
b. Market Measurement Analysis
16. Customer Satisfaction
a. Definition of Measurement
b. Market Measurement Analysis
17. Customer Loyalty
a. Definition of Measurement
b. Market Measurement Analysis
18. Market Concentration
a. Definition of Measurement
b. Market Measurement Analysis
19. Market Share
a. Definition of Measurement
b. Market Measurement Analysis
6. Market Engineering Research for the U.S Prepaid Wireline Calling Card Services Market 1996 - 2006
A. Total Market Segment Analysis
1. Market Overview and Definitions
2. Market Engineering Research Measurement System
3. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Drivers
b. Market Restraints
c. Demand Analysis
d. Other Market and Technology Trends
4. Pricing Strategy and Trend Analysis
5. Competitive Structure
a. Competitive Market Share Analysis: Winners, Losers, and Why
b. Market Share Winners and Why
c. Market Share Losers and Why
d. Product Analysis
B. Strategic Analysis and Forecasts of the U.S. PSTN Wireline Prepaid Card Calling Market
1. Market Overview and Definitions
2. Market Engineering Research Measurement System
3. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Drivers
b. Market Restraints
c. Market Forecasts
d. Demand Analysis
4. Pricing Strategy and Trend Analysis
C. Strategic Analysis and Forecasts of the U.S. Voip Wireline Prepaid Card Calling Market
1. Market Overview and Definitions
2. Market Engineering Research Measurement System
3. Market Engineering Unit and Revenue Forecasts (1996 - 2006)
a. Market Drivers
b. Market Restraints
c. Market Forecasts
d. Demand Analysis
4. Pricing Strategy and Trend Analysis
7. Market Engineering Strategy
A. What Is Market Engineering Strategy?
1. Measurement-Driven Strategy Generation
B. Market Engineering Strategic Recommendations
1. Marketing Department
2. Research and Development
8. Market Engineering Planning
A. Integrating Market Engineering into the Business Planning Process
1. Current Company Status Location
2. Desired Status
3. Developing the Strategy
4. Implementing the Strategy
9. Implementation of Market Engineering
A. How to Implement Market Engineering in a Company
10. Market Engineering Monitoring of the U.S. Wireline Card Calling Market
A. Purpose of Market Engineering Monitoring
11. Market Engineering Awards for the U.S. Wireline Card Calling Services Market
A. Frost & Sullivan's 2000 Market Engineering Awards
B. Market Engineering Awards
1. Award Category: Competitive Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Recipient
2. Award Category: Distribution Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Recipient
3. Award Category: Merger & Acquisition Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Recipient
4. Award Category: Pricing Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Recipient
5. Award Category: Product Line Strategy
a. Award Description
b. Research Methodology
c. Measurement Criteria
d. Award Recipient
12. Database of Key Industry Participants
This chapter presents a comprehensive database of
the key industry participants with names, web
addresses, and phone numbers. It is provided as a
support tool to aid clients in acquisition searches,
continuing research, strategic alliances, and market
monitoring.
Partial List of Figures
Chapter 1
n Wireline Card Calling Services: Market Revenue Forecast Summary (U.S.), 1996-2006
Chapter 2
n Wireline Card Calling Services Market: Seven-Step Market Engineering Forecast Methodology (U.S.), 2000
n Wireline Card Calling Services Market: Strategic Significance of the Market Engineering Forecast (U.S.), 2000
Chapter 3
n Wireline Card Calling Services Market: Impact of Top Ten Industry Challenges (U.S.), 2000-2006
Chapter 5
n Post-Paid Wireline Card Calling Services Market: Market Drivers Ranked in Order of Impact (U.S.), 2000-2006
n Post-Paid Wireline Card Calling Services Market: Market Restraints Ranked in Order of Impact (U.S.), 2000-2006
n Post-Paid Wireline Card Calling Market: Revenue Forecasts (U.S.), 1996-2006
n Post-Paid Wireline Card Calling Market: Minute Forecasts (U.S.), 1996-2006
AbstractVoIP Prepaid Pushes Market to New Highs
Voice over Internet Protocol (VoIP) telephony, combined with prepaid card calling services, will lead the wireline card calling service industry to greater
market share. Vendors can offer lower prices, which undercuts wireless technology. The growth of the prepaid segment is pushing the overall growth of the card calling industry, leading the telecom market towards acceptance of low-cost VoIP.
A thorough understanding of the latest factors shaping the U.S. wireline calling card service industry is crucial to your market success. This is precisely the
information provided by this Frost & Sullivan report. It analyzes the two major segments of the market - post-paid and prepaid. The latter segment is subdivided
into publicly switched telephone networks (PSTNs) and VoIP. This informative report reveals key drivers and challenges in all segments of the market.
Long-Distance Market Key Area to Target
The long-distance markets are a prime area of potential growth. Lower rates makes prepaid VoIP an attractive choice over more expensive PSTNs and wireless technology. This report reveals that it is possible to fend off other options while maintaining profit margins.
"VoIP-based card calling offers major opportunities especially among culturally diverse markets," states the author of this report. "Not only is it less costly
than PSTN, it also is not subjected to settlement and accounting rates on international calling."
Value-Added Services to Define Success
Successful market participants offer more than just toll calling capabilities. Value-added services will distinguish their products from their competitors. Some companies are offering services such as voice mail, speed dialing, and stock quotes.
"Companies participating in this market compete on service quality, card-per-minute toll rates, the reliability of the card service, and the ability to offer
adequate customer care and support," states the author.
You have an opportunity to gain a competitive advantage by using the information in this Frost & Sullivan report. Armed with this research, you can put yourself in better position to take advantage of key market opportunities when they present themselves.
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