The Future of Digestive Health Food and Drinks

Published by: Business Insights

Published: Aug. 4, 2011 - 93 Pages


Table of Contents

Executive Summary
Market dynamics
New product development
Clinical trials and patents landscape
Regulatory landscape in Europe
About Business Insights
Disclaimer
Introduction
Digestive health food and drinks defined
Probiotics
Food enzymes
What is this report about?
Report methodology
Report structure
Market dynamics
Summary
Introduction
Digestive health food and drinks market overview
Market size by ingredient
Market size by region
Digestive health food and drinks market size by category
New product development
Summary
Introduction
NPD by product category
Dairy food
Soft drinks
Bakery and cereals
Hot drinks
Baby food
NPD by region
Europe
Americas
Asia-Pacific
Case study: Danisco
Danisco’s BioActives division
Financial performance of the BioActives division
NPD and innovation
Awards and recognition
Niche disorder clinical trials
Conclusions and implications
Clinical trials and patents landscape
Summary
Introduction
Clinical trials analysis
Clinical trial analysis by ingredient
Clinical trial analysis over time
Clinical trial analysis by indication
Patents landscape for digestive health ingredients
Patents analysis by ingredient
Patent analysis over time
Patent analysis by company
Regulatory landscape in Europe
Summary
Introduction
European food law
The Nutrition and Health Claims Regulation
The impact of the Traditional Herbal Medicinal Products Directive
Novel foods and the gut health market
Conclusions
Conclusions
The future of digestive health by category
The fastest growing regions for digestive products
Developed and developing markets for digestive health
Future digestive ingredients
Prebiotics
Food enzymes
Research and development
Health claims regulations and the future of digestive health foods

Abstract

Introduction

Digestive health disorders represent a major public health issue, with a range of symptoms including diarrhea and constipation. Research has also demonstrated the link between the health of the digestive tract and other areas such as general wellness, skin health, and immunity. This report examines the potential of the market for food and drink products which target digestive health.

Features and benefits
  • Assess the potential of individual product categories for future innovation.
  • Use clinical trials analysis to identify the ingredients being used to target digestive health.
  • Identify the leading target areas in digestive health in clinical trials.
  • Use a patents landscape to examine the probiotic strains expected to feature in future products.
  • Understand which companies are involved in the market and why the sector is encouraging the convergence of the food and pharma industries.
Highlights

Functional food and drinks manufacturers are developing products designed to capitalize on significantly high unmet needs in the digestive healthcare arena. Among all new functional food and drink products recorded by Product Launch Analytics during 2007-10, 21.2% were claimed to impart digestive health benefits to the consumer.

Of the three groups of digestive health-related ingredient categories (probiotics, prebiotics and food enzymes), probiotics accounted for the vast majority of clinical trials targeting this therapeutic area. The clinical testing of probiotics has more than doubled over the past decade.

The digestive health category has been one of the hardest hit by the new regulatory process in Europe. All claims related to probiotics ingredients have so far been rejected, predominantly because of insufficient characterization. Only three ingredients have been approved for their treatment of gut health: lactulose, wheat grain fiber and calcium.

Your key questions answered
  • How much is the digestive health food and drinks market worth?
  • How does digestive health compare to other therapeutic areas in terms of new product development?
  • Which categories are most commonly used for digestive health-orientated products?
  • What are the top 10 bacteria strains/ingredients used in digestive health related clinical trials?
  • How will regulatory changes affect this market?


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