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Published by: EPM Communications Inc
Published: Apr. 1, 2007 - 141 Pages
Table of Contents
Chapter 1 - Demographics
Population
Racial and Ethnic Diversity
Households and Families
Economic Prosperity
Education
Chapter 2 - Financial Strength And Buying Power
Size and Influence of the Teen Market
Size and Influence of the Tween Market
Market Segmentation
Financial Education
Chapter 3 - Product Usage
Where They Shop
Online Shopping
How Teens and Tweens Shop
What Teens and Tweens Consume
Apparel, Accessories and Footwear
Cars
Computers, Electronics and Communications
Foods and Beverages
Licensed Products
Personal Care
Photography
School Supplies
Sporting Goods
Toys and Interactive Games
Travel
Chapter 4 - Entertainment And Media Usage
News
Advertising
Usage of Media and Entertainment
Books
Comic Books
Magazines
Newspapers
Music
Movies
Television
Video/DVD
Radio
Online
Sports
The Arts
Chapter 5 - Youth In Society
11-Sep
Employment
Parents and Family
Spirituality
Social Life
Health
Sports Participation
Sex
Drinking, Drugs and Smoking
Violence
Self-Esteem
Ethics
Charity/Activism
Viewpoints
Globalization
Chapter 6 - Youth Marketing
Key Characteristics of Teens and Tweens
Multiculturalism
Age Compression
How and Where to Reach Teens and Tweens
Targeted Products and Services
Targeted Distribution
Advertising
Targeted Media Vehicles: Magazines and Websites
Education and In-School Marketing
Cross-Promotions
Technology Tie-ins
Music and Entertainment
Sports
Events, Sampling and Discounts
Contests and Sweepstakes
Participation
Social and Cause Marketing
Creating Multifaceted, Integrated Promotions
List of Exhibits
Chapter 1: Demographics
Exhibit 1.1 Number of Teens and Tweens, By Age, 2000
Exhibit 1.2 Total Teen and Tween Population, 2000 (IN 000S)
Exhibit 1.3 Population Change, Teens and Tweens, 2000 to 2002
Exhibit 1.4 Population Change, Teens and Tweens, By Race, 2000 to 2002
Exhibit 1.5 Gender Breakdown of 10-14 Year-Olds, By Race, 2000
Exhibit 1.6 Percentage of Children 5-9, By Race, 2000
Exhibit 1.7 Percentage of Children 10-14, By Race, 2000
Exhibit 1.8 Percentage of Children 15-19, By Race, 2000
Exhibit 1.9 Teens and Tweens as Percentage of Total Population, 2000
Exhibit 1.10 Percentage of Teens and Tweens Living with Own Family, 2002
Exhibit 1.11 Children by Age and Family Structure, 2002 (IN 000S)
Exhibit 1.12 Percentage of Teens and Tweens Not Enrolled in School, By Age, 2000
Exhibit 1.13 Percentage of 16-and-17 Year Olds Not Enrolled in High School
Exhibit 1.14 Percentage of Families with Children 5-17 Enrolled in Public and Private Schools, By Income, 2000
Chapter 2: Financial Strength And Buying Power
Exhibit 2.1 Teen Fashion Spending as Percentage of Disposable Income, Spring 2003
Exhibit 2.2 Amount of Allowance Teens Receive, Per Month
Chapter 3: Buying Habits And Product Usage
Exhibit 3.1 Factors in Choosing a Retail Outlet for Shoppers 13-24
Exhibit 3.2 Factors Teen Girls Consider Important is Choosing Beauty and Fashion Brands
Exhibit 3.3 Sports Footwear Sales by Price Range
Exhibit 3.4 Electronic Device Ownership by Age
Exhibit 3.5 Retail Sales of Licensed Merchandise, By Type of Property and Age
Exhibit 3.6 How Much Teen Girls Spend on Beauty Products Per Month
Exhibit 3.7 Where Teen Girls Shop for Beauty Products
Exhibit 3.8 Biggest Back-to-School Shopping Stressors of Teens' Parents
Exhibit 3.9 Teens' (Age 14-17) Market Share in Selected Sporting Goods Categories
Exhibit 3.10 Parents' Involvement in the Purchase of Interactive Games
Exhibit 3.11 Favorite Vacations for Tweens and Teens
Chapter 4: Entertainment And Media Usage
Exhibit 4.1 Perceptions and Effectiveness of Advertising
Exhibit 4.2 Musical Genres Teens Like in Advertising
Exhibit 4.3 Teens Pay Attention to Ads In or On These Media
Exhibit 4.4 Top Channels of Distribution for Books, Children 0-14
Exhibit 4.5 Age of Digital Music Downloaders
Exhibit 4.6 Frequency of Moviegoing Among Teen Population (12-17)
Exhibit 4.7 Most-Watched TV Programming, Adults and Teens
Exhibit 4.8 Time Spent with Radio in Three Markets
Exhibit 4.9 Time Spent Online Per Week By Age
Exhibit 4.10 Children's Online Use at Home, By Race/Ethnicity, 2002
Exhibit 4.11 Medium Children 8-17 Would Choose if They Could Only Have One
Chapter 5: Youth In Society
Exhibit 5.1 Children Age 15-17 By Labor Force Status
Exhibit 5.2 Labor Force and Unemployment of Children 15-17, By Race and Ethnicity
Exhibit 5.3 Greatest Potential Worries
Exhibit 5.4 What Teens Find Romantic
Exhibit 5.5 Sports Participation By Tweens and Teens in Last 12 Months, and Age at Which They Started Playing
Exhibit 5.6 How Exposure to Anti-Drug Ads Affects Teen Drug Use
Exhibit 5.7 Correlation Between Television Viewing at Age 14 and Aggressive Acts Committed at Age 16-22
Exhibit 5.8 Why Tweens Have Low Self-Esteem, By Age and Gender
Exhibit 5.9 Ethics of High School Students
Exhibit 5.10 Younger and Older Americans' Opinions on Selected Political and Religious Issues
Exhibit 5.11 8-18 Year-Olds' Top Social Concerns
Chapter 6: Youth Marketing
Exhibit 6.1 Selected Characteristics of Teens Versus Tweens
Exhibit 6.2 Marketing Themes and Tactics that Work with Teens and Tweens
AbstractDrawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report gives you the latest demographic data and forecasts for a group that comprises nearly one-fifth of the population - and demonstrates how today's teens' and tweens' buying power and influence extend far beyond their numbers.
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