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New RIM Strategies Aim to Entice BlackBerry Developers

Published by: Yankee Group

Published: Dec. 1, 2009 - 4 Pages


Table of Contents


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Abstract

Research In Motion (RIM) faces tough competition from Apple and others with rapidly growing app ecosystems. Three new initiatives—operator-based billing, integrated ad services and the release of highly detailed customer base information—are destined to make the BlackBerry far more attractive to developers.

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