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Harnessing the Mobile InternetPublished by: Yankee Group Published: Sep. 1, 2009 - 98 Pages Table of Contents
AbstractWe are now in the early phase of a mobile Internet tsunami, the impact of which may change our lives even more than the Internet itself did a decade ago. Businesses will need to fundamentally rethink how they can take advantage of this major shift in communications and technology to make them more profitable and competitive. Harnessing the Mobile Internet is an executive guide for all the stakeholders in this new world of mobile communications.Yankee Group has estimated that the global consumer mobile Internet services market has an untapped potential of $55 billion. The size of the market today and forecasts for how it will grow, have been constrained by a myriad of obstacles that litter the path to ubiquitous connectivity. These include regulatory factors, network capacity and performance limitations, restrictive usage tariffs, expensive devices, a lack of open development platforms, and several other challenges. The question is what would happen if these and other barriers are overcome? Harnessing the Mobile Internet explains who the players are, how the mobile Internet ecosystem is evolving, and how market trends are breaking down these barriers to enable future revenues to far exceed even today’s forecasts. Get Full Details About This Report >> |
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