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Data Market Projections for Newspaper Ad Revenue

Published by: Borrell Associates Inc.

Published: Aug. 4, 2009 - 7 Pages


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Abstract

While everyone’s been writing the obituary for the newspaper industry, our numbers are showing something entirely different. We’re expecting U.S. newspapers to see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years.



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