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U.S. Prepaid Wireless 1Q09 Vendor Profiles: Strategy Drill Down

Published by: IDC

Published: Jul. 26, 2009 - 11 Pages


Table of Contents


Table of Contents
IDC Opinion


In This Study
Situation Overview
Subscriber Market Share
Net Subscriber Additions
Customer Segmentation
Future Outlook
Vendor Strategy and Profile
TracFone
T-Mobile
MetroPCS
AT&T
Verizon Wireless
Virgin Mobile
Leap Wireless
Boost Mobile
Essential Guidance
Learn More
Related Research
Synopsis
Figure: U.S. Prepaid Wireless Subscriber Share by Service Provider, 1Q09
Figure: U.S. Wireless Net Subscriber Additions by Subscription Type, 2Q08–1Q09
Figure: U.S. Wireless Net Subscriber Additions and Losses by Vendor, 1Q09
Figure: U.S. Wireless Retail Subscribers/Customers by Subscription Type, 1Q09

Abstract

This IDC study presents a competitive analysis and summary of the prepaid wireless industry in the United States. Standard industry operating metrics, including subscriber/customer totals, net additions, ARPU, churn, capital expenditures, service revenue, and minutes of use, for the operations of U.S. carriers are used as a framework to support IDC's evaluations and assessments of the current state of the prepaid wireless market.

"Prepaid offerings in the United States are changing the landscape of the wireless business," says Richard Murphy, research analyst, Consumer Broadband and Mobile Services. "Prepaid plans are giving wireless users opportunities to save money, and the results are disrupting the industry."



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