Sports Nutrition and High Energy Supplements: The Global Market

Published by: BCC Research

Published: Sep. 1, 2008 - 221 Pages

Table of Contents

INTRODUCTION

STUDY GOALS AND OBJECTIVES

REASONS FOR DOING THIS STUDY

SCOPE OF REPORT

INTENDED AUDIENCE

METHODOLOGY

INFORMATION SOURCES

ABOUT THE AUTHOR

RELATED BCC RESEARCH REPORTS

BCC ONLINE SERVICES

DISCLAIMER

SUMMARY

SUMMARY TABLE GLOBAL SPORTS NUTRITION AND HIGHENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)

SUMMARY FIGURE GLOBAL SPORTS NUTRITION SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, 2007-2013 ($ BILLIONS)

OVERVIEW

DEFINITIONS

SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT CONSUMER SEGMENTS

TABLE 1 SPORTS NUTRITION CONSUMERS

SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT PRODUCT CATEGORIES

TABLE 2 SPORTS NUTRITION INDUSTRY PRODUCT SEGMENT

ANALYSIS OF MAIN PRODUCT SEGMENTS

BEVERAGES

Energy Drinks

Ingredients

Packaging

Health Concerns

TABLE 3 COMPARISON OF CAFFEINE CONTENT ACROSS VARIOUS ENERGY DRINK BRANDS

TABLE 3 (CONTINUED)

Energy Drinks Mixed With Alcohol

Combination of Ingredients in Energy Drinks

Energy Drinks Consumed During Exercise

Sports Drinks

Ingredients

• Carbohydrates

• Electrolytes

Flavor

Other Ingredients

TABLE 4 COMPARISON OF INGREDIENTS ACROSS SELECT SPORTS DRINKS BRANDS

TABLE 5 COMPARISON OF INGREDIENTS ACROSS SPORTS DRINKS POWDERS

Categories of Sports Drinks

TABLE 6 CATEGORIES OF SPORTS DRINKS

Isotonic Sports Drinks

Hypertonic Sports Drinks

Hypotonic Sports Drinks

Pros

Cons

Fluids Other than Sports Drinks

TABLE 7 FLUIDS OTHER THAN SPORTS DRINKS CONSUMED DURING EXERCISE

TABLE 8 COMPARISON OF VARIOUS FLUID CONTENT

Common Misconceptions about Sports Drinks

SPORTS FOODS

Gels

Energy Bars

Definition

Energy Bar Nutritional Facts

Distinction between Energy Bars and Energy Drinks

Types of Bars

TABLE 9 SPORT BAR TYPES

Concerns for the Bar Consumer

Truth in Advertising

No Regulations for Defining “Energy”

Challenges for the Future

SUPPLEMENTS

Definition

Common Supplements and Their Effects

Anabolic Steroids

Androstenedione and DHEA

Human Growth Hormone

Creatine

Fat Burners

FIGURE 1 ROLE OF SUPPLEMENTS IN ATHLETIC PERFORMANCE

TABLE 10 AIS GROUPING FOR SPORTS SUPPLEMENTS WITH DEFINITIONS AND EXAMPLES

TABLE 10 (CONTINUED)

TABLE 11 GROUP A NUTRITIONAL SUPPLEMENTS

TABLE 11 (CONTINUED)

TABLE 11 (CONTINUED)

TABLE 11 (CONTINUED)

TABLE 11 (CONTINUED)

Concerns

TABLE 12 CLASSIFICATION OF SPORTS SUPPLEMENTS

Use of Supplements

Supplements and Doping—Supplement Contamination with Doping Substances

Recommendations for Consumers

Recommendations for Consumers (Continued)

Recommendations for Consumers (Continued)

SPORTS NUTRITION AND SUPPLEMENTS INDUSTRY— DRIVERS, TRENDS, AND CHALLENGES

CURRENT INDUSTRY TRENDS

CONGLOMERATION OF THE SPORTS AND FITNESS INDUSTRY WITH THE DIET AND WEIGHT LOSS INDUSTRY

CONSUMER LIFESTYLE DEMANDS

WIDENING SPORTS NUTRITION CONSUMER BASE

ENERGY DRINK CATEGORY IS FRAGMENTING

GROWTH PRODUCT CATEGORY IS SPORTS/ENERGY BARS

INCREASING AWARENESS

PACKAGING TRENDS

MAINTAINING CUSTOMER LOYALTY

THIRD-PARTY ENDORSEMENTS

SPECIAL PRODUCTS

INDUSTRY INSIGHTS

WIDENING SPORTS NUTRITION CONSUMER BASE

VARIABILTY IN SPORTS NUTRITION BY COUNTRY

SPORTS NUTRITION PRODUCTS OFFER CONSUMERS A HEALTHY, TASTY, AND CONVENIENT OPTION

CONSUMERS REQUIRE DEMONSTRABLE BENEFITS

INDUSTRY CHALLENGES

AVOIDING ALIENATING ATHLETES AS PRODUCTS BECOME MAINSTREAM

EXPLOITING UNDERDEVELOPED AREAS ACROSS THE SPORTS NUTRITION SPECTRUM

IMPROVING AVAILABILITY AND AWARENESS OF SPORTS NUTRITION PRODUCTS

ALIGNING PRODUCTS WITH WELLNESS TRENDS

MARKET SATURATION

BLUR BETWEEN SPORTS NUTRITION PRODUCTS AND OTHER CONSUMER GOODS

CONSTANTLY CHANGING CONSUMER PREFERENCES

PRODUCT DIFFERENTIATION

CHANGING PRODUCT FORMS

DISTRIBUTION CHANNEL RELATIONSHIPS

COMPETITIVE PRESSURES FROM ALTERNATIVE BEVERAGES

MARKET DRIVERS IN THE SPORTS NUTRITION AND HIGHENERGY SUPPLEMENT INDUSTRY

TASTE

RESEARCH AND INNOVATION

PRICE

INFORMATION AND AWARENESS

SAFE AND TRUSTWORTHY BRANDS

VARIETY

PACKAGING

GROWTH DRIVERS

LIFESTYLE CONSUMERS

CONVENIENCE

OTHERS

INDUSTRY DISTRIBUTION CHANNELS

FUTURE PROSPECTS

Potential Trends

Concerns

SPORTS NUTRITION MARKET ANALYSIS

OVERVIEW OF MATURE MARKETS

U.S. MARKET

WESTERN EUROPEAN MARKET

TABLE 13 PROJECTED PROGRESSION OF SPORTS DRINKS CONSUMPTION IN WESTERN EUROPE BY VOLUME, 1998-2013 (%)

TABLE 14 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY SELECT COUNTRY, 2007 (%)

TABLE 15 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY COMPANY/BRAND, 2007 (%)

Western European Market (Continued)

U.K. MARKET

TABLE 16 U.K. SPORTS BEVERAGE MARKET SHARES BY BRAND, 2007 (%)

TABLE 17 DRINKS MARKETED BY SUPERMARKET CHAINS, 2003

TABLE 18 KEY PARAMETERS OF DRINK CHOICES IN THE U.K. (%)

JAPANESE MARKET

TABLE 19 POPULAR SPORTS DRINKS IN JAPAN

TABLE 20 ANNUAL GROWTH RATES OF JAPANESE NUTRITION INDUSTRY (%)

DEVELOPING MARKETS

AUSTRALIA

LATIN AMERICA

Latin America (Continued)

TABLE 21 LATIN AMERICAN SPORTS NUTRITION MARKET BY PRODUCT CATEGORY, THROUGH 2013 ($ MILLIONS)

ASIA

Asia (Continued)

CANADA

EASTERN EUROPE

Recent Industry Activity in Eastern Europe

OVERVIEW OF MARKETS BY PRODUCT SEGMENT

SPORTS BEVERAGES

TABLE 22 GROWTH IN ALTERNATIVE BEVERAGE CATEGORY, 2004-2008 ($ BILLIONS)

TABLE 23 FUNCTIONAL DRINK CATEGORIES AND DEFINITIONS

Sports Beverages (Continued)

TABLE 24 KEY PLAYERS AND BRANDS

Energy Drinks

Target Audience

History

Advertising and Marketing

Advertising and Marketing (Continued)

Current Scenario

TABLE 25 DRINKS AIMED AT NICHE SEGMENTS

TABLE 26 EXAMPLES OF DOMINANT BRANDS IN A REGION/COUNTRY

TABLE 27 GLOBAL MARKET SHARES OF ENERGY DRINKS, 2007 ($ BILLIONS)

TABLE 28 TOP 15 ENERGY DRINKS IN THE U.S., 2007

Key Success Factors

Latest Market Developments

The Sub Niche—Powdered Energy Drinks

Mixing of Energy Drinks in Alcohol

SPORTS DRINKS

TABLE 29 GLOBAL MARKET SHARE BY SPORTS DRINK TYPE, 2007 (%)

Target Audience

History

Current Scenario

TABLE 30 GLOBAL PER CAPITA CONSUMPTION OF SPORTS DRINKS ACROSS REGIONS, 2007 (LITERS/YR)

Current Scenario (Continued)

TABLE 31 GLOBAL MARKET SHARES OF SPORTS DRINKS BRANDS, 2007 (%)

Innovation in the Sports Drinks Market in Terms of Ingredients

Innovation in the Sports …(Continued)

Advertising and Marketing

Genesis of Gatorade and Powerade

Genesis of Gatorade …(Continued)

Genesis of Gatorade …(Continued)

Lucozade

The Current Scenario

The Current Scenario (Continued)

The Current Scenario (Continued)

Dairy Industry—Cracking the Sports Drink Market

ENHANCED WATER

History

History (Continued)

Current Scenario

TABLE 32 U.S. BEVERAGE GROWTH RATES, 2006-2007 (%)

Current Scenario (Continued)

Current Scenario (Continued)

Current Scenario (Continued)

Enhanced Waters—A Global Perspective

BARS

TABLE 33 BAR CATEGORY MARKET SHARES, 2007 (%)

Consumers

History

History (Continued)

History (Continued)

Competition

Advertising

Trends in Bar Category

Organic Bars—Are They The Future of Bars?

Specialized and Segmented Markets

Energy Bars with Nutraceuticals

Energy Bars with … (Continued)

SUPPLEMENTS

Current Global Scenario

Current Global … (Continued)

TABLE 34 SUPPLEMENT INDUSTRY—REGION-WISE REVENUE AND MARKET SHARES, 2007 ($ BILLIONS)

MARKET ESTIMATES

TABLE 35 GLOBAL ENERGY DRINK MARKET SHARES, 2007 ($ BILLIONS)

TABLE 36 SPORTS DRINK MARKET SHARES BY INDUSTRY LEADER, 2007 ($ BILLIONS)

TABLE 37 SPORTS BAR MARKET SHARES BY MARKET LEADER, 2007 ($ BILLIONS)

TABLE 38 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)

FIGURE 2 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)

TABLE 39 U.S. SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)

TABLE 40 ENERGY DRINKS FORECASTS FOR KEY MARKETS EXCEPT THE U.S., THROUGH 2013 ($ MILLIONS)

TABLE 41 SPORTS DRINKS FORECASTS FOR KEY MARKETS, EXCEPT THE U.S., THROUGH 2013 ($ MILLIONS)

TABLE 42 SPORTS BEVERAGE MARKET SHARES BY REGION, 2008 (%)

REGULATORY OVERVIEW IN KEY MARKETS

UNITED STATES

FDA

FDA (Continued)

FDA (Continued)

FDA (Continued)

FEDERAL TRADE COMMISSION (FTC)

NAD

ENVIRONMENTAL REGULATIONS

KOREAN FOOD AND DRUG ADMINISTRATION

UNITED KINGDOM

UNITED KINGDOM (CONTINUED)

MHRA

CAP CODE

SECTION 50.1

SECTION 51.1

EVIDENCE

Problematic Claims

Creatine

Comparative Claims

Visuals and Testimonials

Other Areas of Concern

EUROPEAN UNION

EUROPEAN UNION (CONTINUED)

IRELAND

NETHERLANDS

CANADA

CANADA (CONTINUED)

AUSTRALIA AND NEW ZEALAND

INDUSTRY PARTICIPANTS

TABLE 43 LIST OF PARTICIPANTS

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

TABLE 43 (CONTINUED)

PROFILES OF KEY PLAYERS

TABLE 44 TIER 1 AND TIER 2 COMPANIES

TIER 1 COMPANY PROFILES

Abbott Laboratories (U.S.)/Abbott Nutrition

Profile

Brands

Cadbury Schweppes, plc

Profile

Profile (Continued)

Brands

The Coca-Cola Co

Profile

Brands

GlaxoSmithKline

Profile

Brands

Kraft Foods

Profile

Product Categories

Brands

Nestlé/Nestlé Nutrition

Profile

Product Categories and Brands

PepsiCo

Profile

Brands

Unilever

Profile

Brands

TIER 2 COMPANIES

Hansen Natural Corp.

Profile

Brands

Herbalife Int’l

Profile

Brands

NBTY, Inc.

Profile

Brands

Otsuka Pharmaceutical Co., Ltd

Profile

Brands

Red Bull GmbH

Profile

Brands

VV Food and Beverage

Profile

Brands

Yakult Honsha Co. Ltd

Profile

Brands in the Food and Beverages Segment:

TIER 3 COMPANIES

AG Barr

Ajinomoto

American Body Building, LLC

Amul

AST Sports Science

Boo Koo

Cott Corp

Champion Nutrition, Inc.

Cintron Beverage Group

Clif Bar, Inc

Cytosport

Danone

Dong A Corp

Dymatize Enterprises, Inc.

Extreme Drinks

Go Fast Sports and Beverage Co.

GNC

Ideasphere

Iron tek

King 888 Co

Labrada Nutrition

Leading Brands, Inc.

Maximum Human Performance

Maximuscle, Ltd.

Mega-Pro Int’l

Metabolic Nutrition, Inc

MET-Rx Engineered Nutrition

Miller Brewing

Mofaz

National Beverage Corp.

Natrol

New Sun Nutrition

NuGo Nutrition

Nutraceutical Corp.

Optimum Nutrition, Inc.

Orkla

Oy Sinebrychoff Ab

Perrigo

Pharmavite

PlayBoy

Premier Nutrition, Inc

Promax Nutrition Corp.

Pure Performance Nutrition

Redux Beverages, LLC

Rockstar, Inc.

Schiff Nutrition Int’l., Inc

Scitec Nutrition

Shark AG

Vital Pharmaceuticals, Inc. (a.k.a VPX)

Wet Planet Beverages

Whey Up

COMPANIES AND BRANDS

TABLE 45 OVERVIEW OF KEY COMPANY BRANDS IN THE SPORTS NUTRITION AND SUPPLEMENT INDUSTRY

TABLE 45 (CONTINUED)

TABLE 45 (CONTINUED)

TABLE 45 (CONTINUED)

RECENT INDUSTRY ACTIVITY

TABLE 46 SNAPSHOT: RECENT INDUSTRY ACTIVITY

TABLE 46 (CONTINUED)

TABLE 46 (CONTINUED)

Industry Activity Detailed

Industry Activity … (Continued)

Industry Activity … (Continued)

Industry Activity … (Continued)

Industry Activity … (Continued)

Industry Activity … (Continued)

Industry Activity … (Continued)

INNOVATION AND NEW PRODUCT DEVELOPMENT IN SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENTS

TABLE 47 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT NEW PRODUCT DEVELOPMENT AND LAUNCHES

TABLE 47 (CONTINUED)

ENERGY DRINKS/BEVERAGES

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY DRINKS/BEVERAGES (CONTINUED)

ENERGY BARS

ENERGY BARS (CONTINUED)

SUPPLEMENTS

OTHERS

UNDER RESEARCH

UNDER RESEARCH (CONTINUED)

KEY PRIMARY INGREDIENTS IN TERMS OF GROWTH

TABLE 48 KEY PRIMARY INGREDIENTS IN SPORTS NUTRITION PRODUCTS

KEY PRIMARY INGREDIENTS IN … (CONTINUED)

LIST OF TABLES

SUMMARY TABLE GLOBAL SPORTS NUTRITION AND HIGH-ENERGY

SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH

2013 ($ BILLIONS)

TABLE 1 SPORTS NUTRITION CONSUMERS

TABLE 2 SPORTS NUTRITION INDUSTRY PRODUCT SEGMENT

TABLE 3 COMPARISON OF CAFFEINE CONTENT ACROSS VARIOUS

ENERGY DRINK BRANDS

TABLE 4 COMPARISON OF INGREDIENTS ACROSS SELECT SPORTS

DRINKS BRANDS

TABLE 5 COMPARISON OF INGREDIENTS ACROSS SPORTS DRINKS

POWDERS

TABLE 6 CATEGORIES OF SPORTS DRINKS

TABLE 7 FLUIDS OTHER THAN SPORTS DRINKS CONSUMED

DURING EXERCISE

TABLE 8 COMPARISON OF VARIOUS FLUID CONTENT

TABLE 9 SPORT BAR TYPES

TABLE 10 AIS GROUPING FOR SPORTS SUPPLEMENTS WITH

DEFINITIONS AND EXAMPLES

TABLE 11 GROUP A NUTRITIONAL SUPPLEMENTS

TABLE 12 CLASSIFICATION OF SPORTS SUPPLEMENTS

TABLE 13 PROJECTED PROGRESSION OF SPORTS DRINKS

CONSUMPTION IN WESTERN EUROPE BY VOLUME, 1998-2013 (%)

TABLE 14 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES

BY SELECT COUNTRY, 2007 (%)

TABLE 15 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES

BY COMPANY/BRAND, 2007 (%)

TABLE 16 U.K. SPORTS BEVERAGE MARKET SHARES BY BRAND, 2007

(%)

TABLE 17 DRINKS MARKETED BY SUPERMARKET CHAINS, 2003

TABLE 18 KEY PARAMETERS OF DRINK CHOICES IN THE U.K. (%)

TABLE 19 POPULAR SPORTS DRINKS IN JAPAN

TABLE 20 ANNUAL GROWTH RATES OF JAPANESE NUTRITION

INDUSTRY (%)

TABLE 21 LATIN AMERICAN SPORTS NUTRITION MARKET BY

PRODUCT CATEGORY, THROUGH 2013 ($ MILLIONS)

TABLE 22 GROWTH IN ALTERNATIVE BEVERAGE CATEGORY, 2004-

2008 ($ BILLIONS)

TABLE 23 FUNCTIONAL DRINK CATEGORIES AND DEFINITIONS

TABLE 24 KEY PLAYERS AND BRANDS

TABLE 25 DRINKS AIMED AT NICHE SEGMENTS

TABLE 26 EXAMPLES OF DOMINANT BRANDS IN A

REGION/COUNTRY

TABLE 27 GLOBAL MARKET SHARES OF ENERGY DRINKS, 2007

($ BILLIONS)

TABLE 28 TOP 15 ENERGY DRINKS IN THE U.S., 2007

TABLE 29 GLOBAL MARKET SHARE BY SPORTS DRINK TYPE, 2007 (%)

TABLE 30 GLOBAL PER CAPITA CONSUMPTION OF SPORTS DRINKS

ACROSS REGIONS, 2007 (LITERS/YR)

TABLE 31 GLOBAL MARKET SHARES OF SPORTS DRINKS BRANDS,

2007 (%)

TABLE 32 U.S. BEVERAGE GROWTH RATES, 2006-2007 (%)

TABLE 33 BAR CATEGORY MARKET SHARES, 2007 (%)

TABLE 34 SUPPLEMENT INDUSTRY—REGION-WISE REVENUE AND

MARKET SHARES, 2007 ($ BILLIONS)

TABLE 35 GLOBAL ENERGY DRINK MARKET SHARES, 2007

($ BILLIONS)

TABLE 36 SPORTS DRINK MARKET SHARES BY INDUSTRY LEADER,

2007 ($ BILLIONS)

TABLE 37 SPORTS BAR MARKET SHARES BY MARKET LEADER, 2007

($ BILLIONS)

TABLE 38 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY

SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH

2013 ($ BILLIONS)

TABLE 39 U.S. SPORTS NUTRITION AND HIGH-ENERGY

SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, THROUGH

2013 ($ BILLIONS)

TABLE 40 ENERGY DRINKS FORECASTS FOR KEY MARKETS EXCEPT

THE U.S. , THROUGH 2013 ($ MILLIONS)

TABLE 41 SPORTS DRINKS FORECASTS FOR KEY MARKETS, EXCEPT

THE U.S., THROUGH 2013 ($ MILLIONS)

TABLE 42 SPORTS BEVERAGE MARKET SHARES BY REGION, 2008 (%) .... 120

TABLE 43 LIST OF PARTICIPANTS

TABLE 44 TIER 1 AND TIER 2 COMPANIES

TABLE 45 OVERVIEW OF KEY COMPANY BRANDS IN THE SPORTS

NUTRITION AND SUPPLEMENT INDUSTRY

TABLE 46 SNAPSHOT: RECENT INDUSTRY ACTIVITY

TABLE 47 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY

SUPPLEMENT NEW PRODUCT DEVELOPMENT AND LAUNCHES

TABLE 48 KEY PRIMARY INGREDIENTS IN SPORTS NUTRITION

PRODUCTS

SUMMARY FIGURE GLOBAL SPORTS NUTRITION SPORTS

NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET

PROJECTIONS BY SEGMENT, 2007-2013 ($ BILLIONS)

FIGURE 1 ROLE OF SUPPLEMENTS IN ATHLETIC

PERFORMANCE

FIGURE 2 GLOBAL SPORTS NUTRITION AND HIGHENERGY

SUPPLEMENT MARKET PROJECTIONS BY

SEGMENT, THROUGH 2013 ($ BILLIONS)

Abstract

• Provides a detailed review of the Global Sports Nutrition and High Energy Supplement Market
• Highlights and elaborates on key drivers and emerging trends, major players in each of the segments, and categories within the market will be discussed in detail
• Covers newly emerging product formulations in terms of innovative wellness ingredients and information on new product development
• Analyzes companies and regions that will become the key players in wellness food and drinks
• Discusses major wellness trends for the next five years
• Concludes with a chapter on the growth opportunities in the Global Sports Nutrition and High Energy Supplement Market

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