Global Energy Shot Drinks 2009 : Market Research Report

Global Energy Shot Drinks 2009

Published: Mar. 31, 2008 - 84 Pages

Brief definition
Executive summary
Introduction
Energy shot drinks - market analysis: Table 1 - Energy shot drinks volume sales in million litres*, 2007-2010; Chart - European energy shot drinks volume share, 2008; Chart - North American energy shot drinks volume share, 2008; Table 2 - Energy shot drinks volume growth, 2008-2010; Table 3 - Energy shot drinks volume sales in million units*, 2007-2010; Table 4 - Energy shot drinks value sales in million dollars*, 2007-2010; Table 5 - Energy shot drinks value growth, 2008-2010
Category origins: Energy drinks; Early influences
Energy quest: Lifestyle and energy alternatives; Healthy energy
Target market: Male/female; Niche-oriented; Convenience/sports; Gaming community; Military
Product positioning: Fig. 1 - Energy shot drinks within scope of functionality
Product placement: Health and nutrition; Retail; On-trade
Typical energy drink ingredients: Caffeine; Taurine; B vitamins; L-carnitine; Sugars; Emerging ingredients; Guarana; Ginkgo biloba; Ginseng; Yerba maté; GABA; Antioxidants/superfruits; Whey protein
Emerging energy drink applications: Dairy; Juice
Challenges: Economic climate; Technology; Route to market; Overcrowding; Claims; Increasing regulation in the EU; Table 6 - Main aspects of EU nutrition and health claims regulation; Advertising authorities/consumer watchdogs
Regulation: regional systems surrounding functional claims: Europe - EU nutrition and health claims regulation; US - Food and Drug Administration; Japan - FOSHU
Regional review of energy shot drinks: Australasia; Asia; Europe; US; Other markets
Energy shot drinks SWOT analysis: Strengths; Weaknesses; Opportunities; Threats
Future and development
COMPANY PROFILES: Aspen Fitness Products; BooKoo Holdings (Coca-Cola Bottling Company); DayStretcher 24/7 Ltd; DrinkCo; Drinks That Work; EightBall Nutrition; Emmi; Energy Beverages Worldwide; Fuze Beverages (The Coca-Cola Company); Ferolito, Vultaggio & Sons (AriZona Beverages); Guayakí; Harcos; Layfield Energy; Living Essentials; Monster Beverage Company; Norslund A/S; NVE Pharmaceuticals; Pepsi Bottling Group; Power Trip Beverages; Red Bull North America; Rockstar; The Coca-Cola Company; The Healthy Beverage Company; Taisho Pharmaceutical; Vital Pharmaceuticals (VPX); Viva Beverages; Wet Planet Beverages; Zipfizz
Appendix - symbols and abbreviations

Abstract

Zenith's new topical market report on the emerging energy shot drinks segment investigates the reasons behind its origin, the opportunities it holds as well as examining the challenges it may face.

Zenith's Global Energy Shot Drinks report provides full market totals by volume and value, three year forecasts and brand profiles, complete with a full market commentary including a look at claims and other obstacles that could impact the category's future development.

Energy shot drinks volume sales in million litres, 2007-10
Energy shot drinks volume growth, 2007-10
Energy shot drinks in million units, 2007-10
Energy shot drinks market value in million dollars, 2007-10
Energy shot drinks value growth, 2007-10
Category origins
Target market and product placement
Typical and emerging energy drink ingredients
Potential energy shot drinks applications
Challenges and regulation
Energy shot drinks SWOT analysis

Brand profiles
Zenith's Global Energy Shot Drinks report is based on detailed research into the opportunities and threats facing the emerging market segment. Zenith's outline findings are that:

Energy shots are essentially a phenomenon that is emanating from the US.
Alongside the move towards ‘healthy energy’, they represent one of the energy drinks sector’s strongest growth areas.
Packaged predominantly in 2oz plastic bottles, their presence could well start to proliferate the globe in the foreseeable future.
A derivative of regular energy drinks, the segment is emerging for a number of reasons: manufacturers’ desire to find their point of differentiation; consumers’ changing needs and energy requirements; and through an increasingly pressing demand for innovation.
Their positioning as vitamin/dietary supplements opens up new product placement options outside regular energy drinks channels.
Opportunities also exist in terms of new target markets, ingredients and base applications.
Challenges to overcome include the current economic climate, carving out new niches, finding effective packaging solutions and the increasingly regulatory environment surrounding claims.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. Countries covered: Europe, North America

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Global Energy Shot Drinks 2009

Table of Contents

Abstract