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Trends in Knowledge Process Outsourcing - Growth Opportunities in High-Level Processes (Strategic Focus)

Published by: Datamonitor

Published: Apr. 1, 2009 - 9 Pages


Table of Contents


Overview
Catalyst
Summary
Key Messages
KPO represents the next stage in the evolution of the business process outsourcing market
The KPO market continues to grow in maturity
Offshore delivery has remained a constant feature of KPO
Clients have concerns over the outsourcing of core business functions
The KPO market remains extremely fragmented
Table of Contents
Table of figures
Table of tables
Market opportunity
Defining Knowledge Process Outsourcing
Definitions of KPO include a broad range of services
Contract signings and M&A activity illustrate growing maturity of KPO
KPO acquisition activity
Many KPO vendors focus on specific vertical markets
The financial services industry is an ideal market for KPO
The current recession represents a major challenge for providers focused on the financial services sector
KPO vendors aim to go beyond cost arbitrage
Service Evolution
The Origins of the KPO Market
The KPO hype begins to grow
Growing maturity opens up significant opportunities
Offshore delivery has remained a constant feature of KPO
India remains the pre-eminent offshore location
Multi-shoring models are gaining traction
Evaluating emerging KPO delivery locations
China
Philippines
Sri Lanka
Hungary and the Czech Republic
Canada
Mexico and Brazil
Customer Impact
Clients have concerns over the outsourcing of core functions
Vendors can take steps to alleviate client concerns
KPO offers clients a range of potential benefits
Vendors place focus on 'intellectual arbitrage'
Large organizations consume the most knowledge-based services
Drivers behind dominance of KPO industry by large corporations
Breaking into the mid-market is a challenge for many vendors
Competitive Landscape
Global giants have struggled to establish themselves in the KPO market
India's leading outsourcers have well-established KPO offerings
The leading pure-play BPO vendors have strong presence in the KPO market
KPO specialists are able to target specific industries and service areas
Captive operations remain part of the KPO landscape
Go to Market
Scale is of lesser importance in KPO than BPO
Size does bring advantages
Niche providers can outperform industry giants
Technology as an enabler for KPO
Potential impact of the current recession on the KPO industry
Vendors may need to look beyond financial services
Recommendations
Investigate potential for growth in vertical markets outside of financial services
Look to develop a multi-shore delivery model
Use multi-shore delivery model to target emerging geographic markets
Recognize that strong client relationships are vital to the success of KPO deals
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: India's Top 10 BPO Providers, 2007-2008
Table 2: Acquisitions of KPO Vendors Since 2006
Table 3: Assessment of emerging KPO locations
Table 4: Analysis of key KPO vendors by service line
List of Figures
Figure 1: Rate the importance of the following factors in your decision to enter into a BPO contract (1 - Least Important; 4 - Most Important)
Figure 2: Total Contract Value of Outsourcing Deals ($m) against Number of Contracts, January 2008 to February 2009

Abstract

Introduction

The maturing knowledge process outsourcing (KPO) market represents a significant growth opportunity for vendors. As well as defining KPO, in relation to the broader outsourcing market, this report will assess how vendors can best position their offerings in order to take full advantage of the sector's blossoming potential.

Scope
  • This report provides a definition of knowledge process outsourcing and illustrates the broad range of services offered by KPO vendors;
  • It describes the development of the KPO market, from its foundations in the late 1990s, through a period of hype to its current state of maturity;
  • The report contains in-depth analysis of the leading KPO vendors, from global outsourcing giants to niche KPO specialists;
  • It also looks at how shifts in sourcing models are causing vendors to look at other low-cost regions, in addition to India, as delivery locations.
Highlights

Knowledge process outsourcing (KPO) represents the next step in the evolutionary cycle of the outsourcing market. Just as the success of IT outsourcing paved the way for the growth of business process outsourcing (BPO), so the growing maturity of the BPO industry has led to the development of KPO.

The origins of the KPO industry can be traced back to the late 1990s, but it was not until 2003 that the market really began to take off. KPO was the subject of a large amount of hype which led many within the industry to make bold claims about how fast it would grow. The intensity of this hype has gradually died away as the market has matured.

Unlike the established horizontal BPO areas, such as F&A and HRO, which focus on non-core aspects of the client's business, KPO involves the outsourcing of core business functions. Clients are often reluctant to relinquish control over such areas, with quality and security being the major areas of concern.

Reasons to Purchase
  • Defines the KPO market, and illustrates how it fits into the broader business process outsourcing market;
  • Provides a detailed analysis of the current state of the KPO market;
  • Offers recommendations to vendors looking to grow their presence in the KPO market.


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