Digital Signage - Still a Young Industry

Published by: DIGDIA

Published: Mar. 28, 2009 - 60 Pages

Table of Contents

1 Introduction

2 Market

2.1 Venues and Usage

2.2 Market - Company Types

2.2.1 Big Companies

2.2.2 Cottage Companies

2.2.3 Barriers

2.3 Market Size Summary

2.4 Estimated Potential U.S. Venue Numbers

2.5 Measuring the Audience

3 System Elements

3.1 System Overview

3.2 Displays

3.3 Players and Controllers

3.4 Connectivity

3.5 Software

3.6 Content and Networks

3.7 Measuring the Audience

3.8 Integrators

4 Business Models

4.1 Informational Signage

4.2 Ad Supported Signage

4.3 Trends and Opportunities

5 Appendix

5.1 Glossary

5.3 Organizations

5.4 Publications

5.5 Conferences

Figures

Figure 1 - News Volume on Digital Signage 2004 - 2008

Figure 2 - General Digital Signage System Diagram

Figure 3 - Tile Matrix Displays from Samsung and NEC

Figure 4 - Interactive Display in Vending Machine

Figure 5 - Extra-wide aspect ratio display

Figure 6 - Service Station display

Figure 7 - Interactive floor display

Figure 8 - Tabletop display

Figure 9 - Lapel Display

Figure 10 - LED arrays (close-up view)

Figure 11 - Roku BrightSign player

Figure 12 - Dynasign Player PC

Figure 13 - NEC integrated module

Figure 14 - Nexcom player

Figure 15 - Electrosonic Multi-image Display Processor

Figure 16 - Extron provides connectivity

Figure 17 - Texting to a display

Figure 18 -- DT Research can change the message when you pick up a product from its holder

Figure 19 - Sending Ads to your phone

Figure 20 - Clever movie poster example

Tables

Table 1 - Display Manufacturers (Part 1)

Table 2 - Display Manufacturers (Part 2)

Table 3 - Display Manufacturers (Part 3)

Table 4 - Display Manufacturers (Part 4)

Table 5 - Display Manufacturers (Part 5)

Table 6 - Display Manufacturers (Part 6)

Table 7 - Player Manufacturers (Part 1)

Table 8 - Player Manufacturers (Part 2)

Table 9 - Player Manufacturers (Part 3)

Table 10 - Player Manufacturers (Part 4)

Table 11 - Connectivity Companies (Part 1)

Table 12 - Connectivity Companies (Part 2)

Table 13 - Software Companies (Part 1)

Table 14 - Software Companies (Part 2)

Table 15 - Software Companies (Part 3)

Table 16 - Content and Networks (Part 1)

Table 17 - Content and Networks (Part 2)

Table 18 - Content and Networks (Part 3)

Table 19 - Content and Networks (Part 4)

Table 20 - Content and Networks (Part 5)

Table 21 - Content and Networks (Part 6)

Table 22 - Integration, Operating, Support Companies (Part 1)

Table 23 - Integration, Operating, Support Companies (Part 2)

Table 24 - Economic estimate of printing vs. digital signage

Table 25 - Ad supported business models

Abstract

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