Monetizing the Internet Using Web 2.0 Business Models : Market Research Report

Monetizing the Internet Using Web 2.0 Business Models

Published by: In-Stat

Published: Mar. 9, 2009 - 53 Pages

Agenda
Summary of Conclusions
Introduction
Web 2.0 Definition
Web 2.0 Success Stories
Web 2.0 Principles
Web 2.0 Functionality Is Becoming Widely Adopted
Understanding Internet Behavior Is Key To Web 2.0 Business Models
Web 2.0 Business Models ? Driven By Heavy Internet Users But Targeted At Moderate Users
Web 2.0 Business Models Should Not Be Focused Exclusively On Innovative Technology
Social Networking Has Not Changed The Size of Our Personal Communities
How Big Is Your Personal Community?
Personal Communities Are Split Across Multiple Social Networking Sites and Apps
App Loyalty Is Based on One’s Personal Community
Heavy Users Are More Attentive, But Online Ads Remain Ineffective
Two-Thirds Of Users Never Click On Internet Ads
Can Web 2.0 Improve Online Ad Effectiveness?
Who Should Web 2.0 Business Models Be Targeting?
Other Key Factors?
Monetizing the Internet = Growing Heavy and Moderate Users
Web 2.0 Functionality ? Web 2.0 Business Model
Newspaper 2.0 Case Study: An Industry In Crisis
By 2013, US Broadband Penetration Will Be Over 90%
Local News, By Itself, Is Not Enough
Newspapers Are Looking to Adopt Web 2.0 Functionality
Participation, Interactivity, and Analytics Drive Online Ad Revenue
Newspaper 2.0 Business Model
Focus On User Participation, Interactivity, And Database Mgt.
Media Phones May Be a Key to Content Delivery
What Makes the Media Phone The Perfect Newspaper 2.0 Device?
Without Web 2.0, The Revenue Picture Looks Bleak
Newspaper 2.0 Strategy
Increased Participation Can Generate Higher Revenue
Other Newspaper 2.0 Revenue Opportunities
Newspaper 2.0 Challenges
Telco 2.0 Case Study: The PSTN In Rapid Decline
The Telco 2.0 Vision
Consumer Demand for Personal Information Centers (PICs)
Strong Interest In Telecom/Internet Integration
Simplified Access to Stored Files Adds Value
Is There Potential for Micro-Payment Revenue?
Service Provider Trustworthiness Is Not a Barrier
Telco 2.0 Business Model
Telco 2.0 Redefines The Service Provider Organization
Telco 2.0’s Impact On Device Markets
Telco 2.0 Strategy
Telco 2.0 Can Generate Over $8 Billion in Local Revenue
Other Telco 2.0 Revenue Opportunities
Telco 2.0 Challenges Are Substantial
Final Thoughts
Related In-Stat Research
List of Tables: Slide 12. Web 2.0 Business Models ? Driven By Heavy Internet Users But Targeted At Moderate Users; Slide 13. Web 2.0 Business Models Should Not Be Focused Exclusively On Innovative Technology; Slide 14. Social Networking Has Not Changed The Size of Our Personal Communities; Slide 15. How Big Is Your Personal Community?; Slide 16. Personal Communities Are Split Across Multiple Social Networking Sites and Apps; Slide 17. App Loyalty Is Based on One’s Personal Community; Slide 18. Heavy Users Are More Attentive, But Online Ads Remain Ineffective; Slide 19. Two-Thirds Of Users Never Click On Internet Ads; Slide 20. Can Web 2.0 Improve Online Ad Effectiveness?; Slide 21. Who Should Web 2.0 Business Models Be Targeting?; Slide 22. Other Key Factors?; Slide 27. Local News, By Itself, Is Not Enough; Slide 41. Consumer Demand for Personal Information Centers (PICs); Slide 42. Strong Interest In Telecom/Internet Integration; Slide 43. Simplified Access to Stored Files Adds Value; Slide 44. Is There Potential for Micro-Payment Revenue?

Abstract

This MS PowerPoint research briefing, entitled Monetizing the Internet Using Web 2.0 Business Models, #IN0904402CM, March 2009, examines how businesses detrimentally impacted by the Internet can revitalize themselves using a Web 2.0 business model. The research includes a review of Web 2.0 principles, as well as an in-depth analysis of consumer Internet behavior, based on insightful primary research from In-Stat. Key elements of Web 2.0 business models are identified, along with their impact on device markets. Major organizational challenges are also outlined.

Two case studies are used as examples of how Web 2.0 business models can transform legacy market sectors. Newspaper 2.0 applies a new business model to the rapidly dying newspaper industry. Telco 2.0 applies a similar web-based business model to the wireline telephony market. The two case studies have interesting similarities, and possibly a common future.

The old war between legacy industries and the .com world is no longer a winner-take-all proposition. This research briefing will open your eyes to a completely new way of leveraging and monetizing the Internet.

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Monetizing the Internet Using Web 2.0 Business Models

Table of Contents

Abstract