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E-mail Marketing to Hispanic Users

Published by: Jupiter Research Corporation

Published: Apr. 17, 2008 - 4 Pages


Table of Contents


The Hispanic population is the largest US minority group. To effectively target members of this group, e-mail marketers must understand their personal e-mail preferences and promotional e-mail's influence on their purchases.
Key Question - How does personal e-mail use and influence vary between online US Hispanics and non-Hispanics?
Key Question - To what extent have US Hispanic e-mail users adopted social messaging instead of e-mail for personal communication?

Abstract

The Hispanic population is the largest US minority group. To effectively target members of this group, e-mail marketers must understand their personal e-mail preferences and promotional e-mail's influence on their purchases.

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