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DonorPulse™ 2008 Health & Hospital Edition

Published by: Campbell Rinker

Published: Jul. 1, 2008 - 95 Pages


Table of Contents


Introduction


Methodology


Giving in 2007


Number of Charities Supported

Type and Number of Charities Supported

Amounts Donated to Charities in 2007

Types of Contact Prompting Donations

Method Used for Donation


Donor Perceptions, Motivations, and Giving in 2008


Satisfaction with U.S. Charities

Economic Outlook for 2008

Effect of Economic Change on Giving

Motivations for Giving

2008 Giving Estimates


General Fundraising Information


Contact Preferences

Bequests

Volunteering

Interest in Playing an Active Role

Non-cash Gifts

Regular Scheduled Donations

Reason for Giving to Charities

Satisfaction with Medical Research Progress


Information on Specific Charities


Name Awareness

2007 Donation Recipients

Most Familiar Organization

How Well Motivations for Giving are Met by Organizations

Satisfaction with Organizations

Overall Experience

Organization Favoritism

Likelihood of Future Financial Gift

Recommendations

Frequency of Recommendations


Demographics Section


Medical Ailments

Internet Access in the Home

Time Spent on Internet in a Typical Week

Marital Status

Children in the Home

Highest Level of Education Completed

Employment

Annual Household Income

Race or Ethnicity

Geographic Area

Gender

Age

Political Views

Religious Affiliation

Christian Distinctions

Spiritual Identifiers

Abstract

The comprehensive report is the result of a nationwide survey of over 800 American donors to hospitals and/or health/medical charities. The report focuses on the perceptions, motivations, and attitudes that donors hold about giving to health and medical charities.

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