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Targeting Small Businesses

Published by: Jupiter Research Corporation

Published: Jan. 11, 2008 - 22 Pages


Table of Contents



1 - Executive Summary

2 - Landscape - B-to-B Display Advertising Spending and Opportunities Grow, but Targeting Remains a Challenge

3 - Outlook - Use of New Media Tactics Is Growing Among B-to-B Advertisers, but May Not Improve Effectiveness

4 - Mandate - B-to-B Marketers Must Not Ignore Behavioral Targeting to Reach Small Businesses

5 - Case Study - eBridge Helps Web Hosting Clients Make Most of Their Search Spending Through Retargeting

6 - Report Methodology

Abstract

Targeting small businesses online is increasingly challenging, even as content and social sites that cater to them proliferate.

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