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European Companion Animal Feed Prebiotics Markets

Published by: Frost & Sullivan

Published: Mar. 20, 2008 - 160 Pages


Table of Contents


1. Executive Summary

1. Market Overview

1. Introduction

2. Scope of Research

2. Summary of Major Findings

1. Market Growth and Opportunities

2. Market Challenges Drivers and Restraints

3. Market Challenges Drivers and Restraints contd

4. Product and Application Trends

5. Competitive Analysis

6. Conclusions and Recommendations


2. Introduction to the European Companion Animal Feed Industry

1. Market Overview for Companion Animal Feed

1. Market Overview

2. Legislation in the Companion Animal Feed Industry

3. Research Developments in Academia and Industry

4. Glossary of Terms

5. List of Abbreviations

6. References


3. Introduction to Prebiotics in Companion Animal Feed

1. Introduction to Prebiotics

1. Introduction to Prebiotics and their Properties

2. Industry Challenges

3. Market Drivers

4. Market Restraints

5. Total Prebiotics Market Forecast

6. PEST Analysis

7. Porter's Five Forces Analysis


4. Analysis of the Fructan Prebiotics Market

1. Introduction to the Fructan Prebiotics Market

1. Market Overview

2. Inulin

3. Oligofructose (FOS)

2. Forecasts for the Fructan Prebiotics Market

1. Market Engineering Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

3. Competitive Analysis

1. Competitive Analysis

2. Market Development Activities

3. Market Share Analysis


5. Analysis of the Mannan Prebiotics Market

1. Introduction to the Mannan and Beta-glucan Prebiotics Market

1. Market Overview

2. Mannan-oligosaccharides (MOS)

2. Forecasts for the Mannan and Beta-glucan Prebiotics Market

1. Market Engineering Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

3. Competitive Analysis

1. Competitive Structure

2. Market Development Activities

3. Market Share Analysis


6. Analysis of the Other Types of Prebiotic Applications in the Market

1. Introduction to the Emerging Other Types of Prebiotics Market

1. Market Overview

2. Lactulose

3. Arabinogalactan

4. Galacto-oligosaccharides (GOS)

5. Xylo-oligosaccharides

2. Forecasts for the Other Types of Prebiotics Applications Market

1. Market Engineering Measurement Analysis

2. Market Forecasts and Trends

3. Pricing Analysis and Trends

3. Competitive Analysis

1. Competitive Structure

2. Market Share Analysis


7. Market Engineering Strategies

1. Critical Success Factors in the Companion Animal Feed Prebiotics Market

1. Critical Success Factors

2. Marketing Mix

3. Strategic Recommendations


8. Database of Key Industry Participants

1. Database of Key Industry Participants

1. Key Industry Particpiants

2. Important Trade Organisations within the Pet Food Manufacturing Industry

1. Trade Organisations




List of Figures


Chapter 3


Companion Animal Feed Prebiotics Market: Rich Natural Prebiotic Sources within the Plant Kingdom Available for Use within the market

Companion Animal Feed Prebiotics Market: Impact of Top Industry Challenges (Europe), 2008-2014

Companion Animal Feed Prebiotics Market: Market Drivers Ranked in Order of Impact (Europe), 2008-2014

Companion Animal Feed Prebiotics Market: Market Restraints Ranked in Order of Impact (Europe), 2008-2014

Companion Animal Feed Prebiotics Market: Total Unit Shipment and Revenue Forecasts (Europe), 2004-2014

Companion Animal Feed Prebiotics Market: Per cent of Revenues by Product Type within the Total Market (Europe), 2004-2014

Companion Animal Feed Prebiotics Market: Market Share Proportions of Each Product Type within the Total Market (Europe), 2007

Companion Animal Feed Prebiotics Market: Examples of Key Market Participants within the Total Market (Europe), 2007

Chapter 4


Fructan Prebiotics Market: Unit Shipment and Revenue Forecasts for Inulin (Europe), 2004-2014

Fructan Prebiotics Market: Unit Shipment and Revenue Forecasts for Fructo-oligosaccharide (Europe), 2004-2014

Fructan Prebiotics Market: Competitive Structure (Europe), 2007

Fructan Prebiotics Market: Market Share of Natural and Synthetic Prebiotic Products by Origin (Europe), 2007

Fructan Prebiotics Market: Breakdown of Purified Fructan Prebiotics within the Companion Animal Feed Industry (Europe), 2007

Fructan Prebiotics Market: Market Share Analysis (Europe), 2007

Chapter 5


Mannan Prebiotics Market: Unit Shipment and Revenue Forecasts (Europe), 2004-2014

Mannan Prebiotics Market: Competitive Structure (Europe), 2007

Mannan Prebiotics Market: Market Share Analysis (Europe), 2007

Chapter 6


Other Prebiotics Market: Products with the Potential to Enter the Companion Animal Feed Industry (Europe), 2007

Other Prebiotics Market: Unit Shipment and Revenue Forecasts (Europe), 2004-2014

Other Prebiotics Market: Competitive Structure (Europe), 2007

Other Prebiotics Market: Merger and Acquisition Activities (Europe), 2007

Chapter 7


Companion Animal Feed Prebiotics Market: Critical Success Factors Ranked in Order of Impact (Europe), 2007


Abstract

This Frost & Sullivan research service titled European Companion Animal Prebiotics Markets provides an overview of the prebiotics market in pet food applications in Europe. It offers an analysis of the current status and future prospects, and provides information about the fibres utilised for manufacturing companion animal feed prebiotic products. The research details the current market landscape and forecasts its development from 2008 to 2014, along with a comprehensive examination of market drivers, restraints, challenges, competitive structure, market trends, prices, product advances, technology and legislative developments. Strategic recommendations and an analysis of critical success factors are also included. The geographic scope includes the 27 EU countries, including Romania and Bulgaria. Frost & Sullivan's expert analysts thoroughly examine the following market segments: Fructans, Mannans and also other prebiotic applications as described above.

Multiple Health Benefits Promote Appeal of Companion Animal Feed Prebiotics

The market for prebiotics in pets has become increasingly attractive in the last few years, driven by health perceptions and positive associations with the human probiotics market, the ban on antimicrobial growth promoters in agriculture and the willingness to confer the status of ‘extra family members’ to pets. In companion animals, prebiotics have been shown to improve gut microbial ecology, enhance stool quality and help reduce undesirable odours. Other benefits include the improvement of bone health parameters through enhanced mineral absorption and weight management brought about by an increased feeling of satiety. Research on the benefits of prebiotics is increasing, and the market for these ingredients looks very promising. "Manufacturers of fructan prebiotics have done a lot of work in describing the effects of including prebiotics such as fructo-oligosaccharides (FOS) and inulin in companion animals," notes the analyst of this research. "The increasing availability of this research describing the functional health benefits of prebiotics in various species is one of the main contributing factors driving the increase in value within this market." Frost & Sullivan estimates revenues in the European companion animal feed prebiotics market to expand from €34.85 million in 2007 to €85.95 million by 2013.

In 2007, the market is split into two opposing segments, with several manufacturers trying to promote premium, value-added prebiotic products featuring purified materials, technical support and customer service provision. On the other hand, the standard and value segments of the market have been flooded with less expensive, lower specification by-products of sugar beet and chicory, which have a non-guaranteed chemical composition and less defined prebiotic benefits. This presents a definite challenge for prebiotics producers due to the strong price competition in the companion animal feed market. Market opportunities for the mannan prebiotics are looking increasingly attractive. These products have in fact grown in popularity throughout the animal feed sector since antimicrobial growth promoters (AGP) were removed from agricultural feed in January 2006. In 2007, the majority of use of prebiotic products is in agriculture, but there is a great deal of potential in the companion animal feed market.

Positive Reception for Probiotics Augurs Well for Uptake of Prebiotics

In the human food and beverage market, the profile of prebiotics is being raised enormously as consumers become aware of their benefits. This trend is set to continue, and aligns well with the health and wellness trend that has swept through the European market in 2007. Growth within the pet food prebiotics market should increase as consumers should be able to associate positive effects in pet health after including these fibres. However, a considerable effort still needs to be made in encouraging large companion animal feed manufacturers to accept these products. In 2007, prebiotics represented a niche sector, occupying the premium and super premium categories in the market. They are, however, much easier to include in animal diets than probiotics.

"The positive perception of probiotics in the marketplace should go a long way towards promoting the benefits of prebiotics in the market," states the analyst. "Opportunities exist for both probiotics and prebiotics to be included together as synbiotics, and there is considerable interest from producers of alternative prebiotics such as xylo-oligosaccharides, lactulose and galacto-oligosaccharides, seeking entry into the companion animal feed prebiotics market."

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