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Small-Business Online Shopping

Published by: Jupiter Research Corporation

Published: Jul. 7, 2006 - 24 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Most Small-Business Online Shopping Is Driven by Either Relationship or Comparison
3 - Outlook - Comparison Shopping Will Exert a Growing Influence on How Small Businesses Shop Online
4 - Mandate - Prioritize Tactics to Meet Both the Comparison and Relationship Needs of Small-Business Customers
5 - Case Study - Dell Simplifies Small-Business Technology Purchases Through Interactive Product Advisor
6 - Case Study - Intuit Uses the Web to Influence the Influencers
7 - Report Methodology


Abstract

Small businesses comprise an important segment of the online shopping population. Yet, little is known about their online shopping behavior and how it differs from that of consumers.


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