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The State of Deliverability, 2006

Published by: Jupiter Research Corporation

Published: Sep. 20, 2006 - 4 Pages


Table of Contents


Key Question - What are typical e-mail delivery rates?
Key Question - Which deliverability improvement tactics are marketers planning to deploy?
Key Question - What is the likely adoption of paid accreditation services?


Abstract

Only 30 percent of e-mail marketers review their e-mail delivery rates at least once per month as a key performance indicator, signaling many marketers do not sufficiently focus on the still-prevalent e-mail deliverability issue.


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