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Developing an E-mail Marketing Strategy

Published by: Jupiter Research Corporation

Published: Nov. 8, 2006 - 4 Pages


Table of Contents


Key Question - On what should marketers focus as they plan and optimize their e-mail marketing strategy?
Key Question - What are common challenges that marketers face?


Abstract

Marketers are seeking new tactics for relevance—an endeavor that requires a solid e-mail marketing strategy as mailbox clutter increases.


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