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E-mail Marketing Metrics, 2006

Published by: Jupiter Research Corporation

Published: Nov. 29, 2006 - 4 Pages


Table of Contents


Key Question - How much are organizations spending on e-mail marketing salaries?
Key Question - What are the key performance indicators (KPIs) on which e-mail marketers focus?
Key Question - What are typical e-mail deliverability rates?


Abstract

JupiterResearch's metrics reports provide the most current snapshot of the overall online landscape, with relevant data coming from a combination of sources including JupiterResearch's executive, WebTrack, and consumer surveys. This report reviews executive data regarding e-mail marketing operations and campaign performance.


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