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US E-mail Marketing Consumer Survey, 2006

Published by: Jupiter Research Corporation

Published: Feb. 7, 2007 - 20 Pages


Table of Contents


1 - Executive Summary
2 - Other - Overview of Survey Results
3 - Report Methodology


Abstract

Forty-three percent of e-mail users believe signing up for permission-based e-mail from retailers and banks leads to more unsolicited e-mail, while nearly one-third believe the unsubscribe button in e-mail offers does not work. Despite such attitudes signaling an erosion of confidence, nearly one-half of online users opting in to receive e-mail marketing messages have been influenced to make purchases from them. Increasing e-mail volumes, changes in composition of messages in the inbox, and use of secondary e-mail accounts will continue to challenge marketers to cut through the clutter.


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