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E-mail Marketing Measurement

Published by: Jupiter Research Corporation

Published: Mar. 6, 2007 - 4 Pages


Table of Contents


Key Question - Which metrics are marketers using to gauge mailing performance?
Key Question - Which key performance indicators (KPIs) should be prioritized?
Key Question - How should marketers view vendor-reported benchmark reports?


Abstract

Although 45 percent of e-mail marketers state they are satisfied or very satisfied with their e-mail marketing vendor's methodology for determining metrics, there exists a remarkable lack of standard metric methodology across e-mail service providers (ESPs).


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