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Marketing Cars to Teens

Published by: Jupiter Research Corporation

Published: Jun. 15, 2007 - 4 Pages


Table of Contents


Key Question - What influence do teens have on their parents' vehicle purchasing decisions?
Key Question - How can online automotive marketers use the Internet to market to teens?


Abstract

Automotive marketers are aware of teens' impact on their parents' purchasing decisions. However, very few have undertaken specific initiatives to conduct branding campaigns on teens.


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