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Chinese Consumers' Mobile Phone Brand Status Awareness, 2007

Published by: Market Intelligence Center

Published: Jun. 14, 2007 - 10 Pages


Table of Contents


Mobile Phone Brand Awareness

Leading High-status Mobile Phone Brands

Mid-range-status Mobile Phone Brands

Appendix




LIST OF TABLES

Table 1 Mobile Phone Brand Awareness in China by Education Level, August 2006

Table 2 Mobile Phone Brand Status in China by Age, August 2006

Table 3 Mobile Phone Brand Status in China by Mobile Phone Brand - High Status, August 2006

Table 4 Mobile Phone Brand Status in China by Occupation - Mid-range Status, August 2006

Abstract

98% of respondents considered Nokia the world's most widely recognized mobile phone brand, and the most well-known brand for providing high-status mobile phone, with an average score of 7.95 on a nine-point scale. The top five high-status mobile phone brands are Nokia (89% of the total respondents), Samsung (74%), Sony Ericsson (69%), Motorola (61%), and Dopod (47%). Alcatel is the major mid-range-status mobile phone brand cited by 62% of the total respondents.

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