Vehicle Modification Enthusiasts' Aftermarket Product Preferences

Published by: Frost & Sullivan

Published: Apr. 30, 2007 - 68 Pages

Table of Contents

1 AFTERMARKET PRODUCT PREFERENCES

Survey Results

Vehicle Modification Enthusiasts' Aftermarket Product Preferences

Abstract

The aim of the study is to determine the aftermarket product preferences of vehicle modification enthusiasts. Specifically, the study has the following objectives: •Identify brand preferences for the product categories, and more specifically, the perceived ‘best in category’ brands. •Determine the relative position of key brands along key attributes for each product category, where such analysis is possible. •Identify key criteria for consumer brand selection as ‘best in category'.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.