U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Ethnicity and Gender Differences : Market Research Report

U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Ethnicity and Gender Differences

Published by: IDC

Published: Mar. 14, 2007 - 53 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Survey Findings

Spending and Usage Models

Table: U.S. Wireless Consumer Data Usage Model by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Data Spend by Gender and Ethnicity (% of Respondents)

Content Downloads

Table: U.S. Wireless Consumer Quarterly Ringtone Volume by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Volume by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Game Volume by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Consumption Model by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Graphic/Wallpaper Consumption Model by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Game Consumption Model by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Ringtone Spend by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Spend by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Quarterly Game Spend by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Current Ringtone Type by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Adoption Channel by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Ringtone Genre by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Game Genre by Gender and Ethnicity (% of Respondents)

Other Applications and Services

Table: U.S. Wireless Consumer Information or Entertainment Service Usage by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Video/TV Content Preferences by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Video/TV Viewing Habits by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Full-Track Music Genre Preference by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Full-Track Music Listening Behavior by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Ringback Tone Adoption Rate by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Monthly Ringback Tone Spend by Gender and Ethnicity (% of Respondents)

Complaints and Advertising Sensitivity

Table: U.S. Wireless Consumer Data Offering Complaints by Gender and Ethnicity (% of Respondents)

Table: U.S. Wireless Consumer Advertising Sensitivity by Gender and Ethnicity (% of Respondents)

Future Outlook

Essential Guidance

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Related Research

Synopsis

Abstract

This document is about U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Ethnicity and Gender Differences

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