Best Practice Online Business Strategies

Published by: Business Insights

Published: Jun. 1, 2000 - 188 Pages

Table of Contents

1. Executive Summary
   
2. Consumer Markets
   
   1.1 Food.com
   
   Summary
   
   Introduction
   
   Strategic developments and partnerships
   
   • Media partnerships defined by a strong consumer focus
     
   • Think global, act local
     
   • Technology partnerships enhance customer service
     
   
   Business to business engagements
   
   1.2 QXL.com
   
   Summary 21
   
   Introduction
   
   Organisational structure
   
   Business model
   
   Strategic developments and partnerships
   
   • Retail partnerships
     
   • Co-branded partnerships
     
   • Marketing partnerships
     
   • Affiliate program
     
   • Expansion strategy
     
   • Localization is at the core of QXL's business model
     
   
   1.3 Pets.com
   
   Summary
   
   Introduction
   
   Strategic development & partnerships
   
   Technical partnerships
   
   Operational partnerships
   
   Integrating eCommerce
   
   Revenues
   
   Competition
   
   1.4 Etoys.co.uk
   
   Summary
   
   Introduction
   
   Organizational structure
   
   Integrating eCommerce
   
   Acquisitions
   
   Revenues
   
   Competition
   
   1.5 Ebookers.com
   
   Summary
   
   Introduction
   
   Organizational structure
   
   Pan-European expansion
   
   Strategic alliances
   
   Revenues
   
   Traffic
   
3. Financial Services
   
   2.1 1stQuote.co.uk
   
   2.2 Genialloyd.it
   
   2.3 Deutsche Bank 24
   
   Introduction
   
   Organizational Structure
   
   • Structure changes as parent company integrates direct operation with branches
     
   • …and gives a multi-channel character to the largest retail bank in Germany
     
   
   Strategic Development And Parterships
   
   • Deutsche Bank 24 paves the way in German e-banking
     
   • New image and cross selling are the principal aims behind partnerships
     
   
   Product Offering And Pricing
   
   • With most products available through all channels it's the customer that has the last say
     
   • Low price and other perks are offered online
     
   
   2.4 Egg.com
   
   Introduction
   
   Integrating eCommerce in the organizational structure
   
   Product Strategy
   
   Competitive strategy
   
   • Aggressive pricing is at the heart of Egg's competitive strategy
     
   • Cross selling profitable products was the next step for Egg
     
   • Lack of consumer data is Egg's disadvantage opposite competitors
     
   
   Conclusion: SWOT analysis
   
   • Strengths
     
   • Weaknesses
     
   • Opportunities
     
   • Threats
     
   
   2.5 Swedbank
   
   • Introduction
     
   • Organizational structure
     
     • The Retail Business Unit coordinates all channels
       
     • Cross-business resources to build a retail banking expertise base
       
     • Telephone and Internet banking to integrate further
       
     
     Integrating eCommerce
     
     • A full integration model
       
     
     Global versus Local strategic choice
     
     • Global banking from a Nordic/Baltic perspective
       
     • The 'glocal' approach
       
     
     Strategic developments and partnerships
     
     • FöreningsSparbanken future vision requires strong technology partners
       
     • FöreningsSparbanken needs to develop partnerships in non-FS areas
       
     
     Product strategy
     
     • FöreningsSparbanken: Sweden's financial supermarket
       
4. Automotive
   
   3.1 Car Order.com
   
   Summary
   
   Introduction
   
   3.2 General Motors
   
   Summary
   
   Introduction
   
   Firstly, the internal challenge, the dealers
   
   Secondly, the internal challenge, the dealers
   
   Creating a new dealer model
   
   Working with the e-community
   
   Better the devil you know
   
   Becoming an eBusiness, the role of e-GM
   
   Selling cars, developing e-cars
   
   Cheaper cars? Yes, but not as much as some suggest
   
5. Healthcare
   
   4.1 Blue Shield of California
   
   Summary
   
   Introduction
   
   • eCommerce organizational structure
     
   • Blue Shield of California's strategic partnership
     
   • Two sites for two purposes
     
   • Geographic coverage
     
   
   4.2 Glaxo Wellcome
   
   Summary
   
   Introduction
   
   Glaxo Wellcome's eBusiness function
   
   • Glaxo Wellcome's eBusiness objectives
     
   
   Glaxo Wellcome's strategic partnerships
   
   • The emerging technologies
     
   • Glaxo Wellcome's strategy for Internet content
     
   
   Glaxo Wellcome geographic coverage
   
   Glaxo Wellcome: The barriers to development
   
   • Glaxo Wellcome's future strategies
     
   • Glaxo Wellcome's B2B capabilities
     
   • Glaxo Wellcome's portal sites
     
   • New marketing opportunities in the EU
     
   
   4.3 HealthShop.com
   
   Summary
   
   Introduction
   
   • The early success
     
   • Healthshop.com's market opportunity
     
   • Developing partnerships
     
   • Organizational structure
     
   • Geographic coverage
     
   
   4.4 MotherNature.com
   
   Summary
   
   Introduction
   
   • The growth of MotherNature.com 1999-2004
     
   • MotherNature.com's market opportunity
     
   • MotherNature.com business strategy
     
   • Strategic alliances and partnerships
     
   • Geographic coverage
     
   
   4.5 Walgreens
   
   Summary
   
   Introduction
   
   • Organizational structure
     
   • Walgreens' strategic partnerships
     
   • Geographical coverage
     
6. Energy
   
   5.1 Utility.com
   
   • Summary
     
   • Overview
     
   • Strategy
     
   
   5.2 Amerada.co.uk
   
   • Summary
     
   • Overview
     
   • Strategy
     
   
   5.3 Niagra Mohawk
   
   • Summary
     
   • Overview
     
   • Strategy
     

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.