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Report of China’s Mobile End User Survey 2006Published by: Analysys International Published: May. 25, 2006 - 42 Pages Table of Contents
Research Background and Objectives Definitions and Research Approaches Key Findings Research of consumer’s usage habit Research of consumer’s consumption habit Analysis of brands Appendix: List of Figures and Tables List of Figures and Tables Research of consumer's usage habit: Gender structure of mobile users Age structure of mobile users Education structure of mobile users Industry structure of mobile users Profession structure of mobile users Income structure of mobile users Total number of mobile used by mobile users Total number of mobile used by mobile users of different age Total number of mobile used by mobile users of different income Usage analysis of network brands of mobile users Usage of network brands of mobile users of different age Usage of network brands of mobile users of different income Communication function most frequently used by mobile users Communication function which mobile users want to add most Data transmission function most frequently used by mobile users Data transmission function which mobile users want to add most Entertainment function most frequently used by mobile users Entertainment function which mobile users want to add most Business function most frequently used by mobile users Business function which mobile users want to add most Research of consumer's consumption habit: Consumer’s mobile budget Analysis of mobile budget of consumers of different age Analysis of price inclination of consumers to buy mobile Time to buy mobile Places to buy mobile Consumer’s preference of mobile model Consumer’s preference of mobile model by gender Change of consumer’s preference of mobile model Consumer’s preference of mobile color Consumer’s preference of mobile color by gender Consumer’s information channel of mobile People affecting consumers to buy mobile People affecting consumers of different age to buy mobile Analysis of brands: Consumer’s usage of mobile brands Consumer’s choice of mobile brands Consumer’s change inclination of mobile brands Age structure of different brands Mobile budget of potential users of different brands AbstractKey FindingsMost users of various mobile brand are between 16 and 35. 3G function is the communication function which mobile users want to add most, followed by dual mode communication and GPRS function. The functions of communication, data transmission, entertainment and business which users want to add most are functions of 3G, TV program watching, Blue Tooth, and electronic dictionary. Most consumers tend to choose the brands of Nokia, Samsung and Motorola. Overseas brands have higher brand loyalty than domestic brands. Nokia enjoys the highest brand loyalty. Consumers’ mobile budget are between 1,000 and 2,999. Their budget for domestic mobile are far lower than that of overseas mobile. Male users have higher concentration on mobile model and preference than female users. Consumer’s information channels of mobile are all kinds of media, among which Website is the most important one. Get Full Details About This Report >> |
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