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World Web Event Services MarketsPublished by: Frost & Sullivan Published: Dec. 30, 2006 - 33 Pages Table of Contents
List of Figures Chapter 1
AbstractResearch OverviewThis Frost & Sullivan research analysis on World Web Event Services Markets offers a comprehensive analysis of the most important characteristics and future trends regarding this particular market. The analysis of the market dynamics helps to identify the main industry challenges, market drivers and restraints, as well as the current pricing and competitive structures within the market. The study thoroughly examines the market from various perspectives, primarily aiming at offering a valuable assessment for vendors that want to increase mind and market share participation. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Web conferencing, audio conferencing, and video conferencing. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
The following technologies are covered in this research:
Growing Levels of Internal and External Corporate Communications Drive the Need for Web Event Solutions Within a large-scale collaboration context, factors such as the growing levels of internal corporate communications and training as well as customer education, lead generation and shrinking travel budgets are driving more users toward the event side of the Web conferencing market. Additionally, comfort levels among Web event users are rising in a way that the traditional ease-of-use barriers are being overcome. This means that by reinforcing the value of real-time conferencing and collaboration, Web event conferencing is becoming a key enabler of business performance and best practices. At present, new and changing go-to-market models are promoting Web event solutions as an effective way to improve the delivery of highly targeted messages to large and geographically dispersed audiences. In effect, ongoing sales and marketing efforts can strengthen awareness of the real effectiveness of Web event solutions. "As awareness of the benefits of holding events over the Internet grows, the Web event services market is likely to show robust growth rates during 2007 and beyond," forecasts the analyst of this research service. "Seeing that the value proposition for Web event solutions becomes evident, the demand for this type of technology is likely to remain high, expecting new product features and service developments in the short and long run." Web Event Services Markets Present Participants with Several Growth Opportunities There are several growth opportunities for Web event services in the under-served small and medium-sized business (SMB) market as well as in a large number of vertical markets and enterprise horizontal applications. Recent advances in Web event customization capabilities allow SMBs to build strong and differentiated brand images by including company logos and brands in all Web event material. These solutions are now offering enhanced productivity along with a professional look so that both small and mid-sized organizations can benefit from Web event conferencing. Further investments in technology are also expected to increase demand for Web event solutions in this typically brand-driven market. "The Web event services market is expected to present new revenue opportunities for service providers that are willing to invest in a customer-centric market approach," notes the analyst. "Enhanced user friendliness, functionality, and integration are likely to become key elements for widespread market adoption." Get Full Details About This Report >> |
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