Finally Arrived - The Pearl of Canada

Published by: IDC

Published: Oct. 16, 2006 - 2 Pages

Table of Contents

Abstract

This IDC Flash addresses Rogers Wireless' launch of the BlackBerry Pearl 8100 aimed at the Canadian wireless market. Although Research In Motion's (RIM's) latest device became available in the U.S. market last month through T-Mobile USA, customers in Canada had to wait several weeks to get their hands on the new product. The sleek shape, features, and functions of the Pearl have attracted significant media attention. However, behind the pretty look of the Pearl, what are the implications for Rogers Wireless, the first mobile carrier to bring this device to the Canadian market? How can the Pearl help the carrier boost its ARPU and subscriber base?

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