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Australia SMB Competitive Landscape, 2006: David or Goliath? Who Will Win the SMB Race?

Published by: IDC

Published: Sep. 6, 2006 - 27 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Situation Overview
Introduction
Table: Australia Information and Communication Technology Specialists, 2003
Future Outlook
Company Profile: Microsoft
Overview
Service Offerings
IDC Analysis
Figure: Australia Small and Medium-Sized Business Perceptions About Microsoft
Company Profile: IBM
Overview
Service Offerings
IDC Analysis
Figure: Australia Small and Medium-Sized Business Perceptions About IBM
Company Profile: Cisco
Overview
Service Offerings
IDC Analysis
Company Profile: HP
Overview
Service Offerings
IDC Analysis
Figure: Australia Small and Medium-Sized Business Perceptions About HP
Company Profile: Telstra/KAZ
Overview
Service Offerings
IDC Analysis
Figure: Australia Small and Medium-Sized Business Perceptions About KAZ/Telstra
Company Profile: Optus/Alphawest
Overview
Service Offerings
IDC Analysis
Company Profile: Brennan IT/SecureTelecom
Overview
Service Offerings
IDC Analysis
Company Profile: TechOnline
Overview
Service Offerings
Figure: TechOnline's PC*Ensure Solution
IDC Analysis
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

This IDC study highlights some of the key and emerging organisations in the Australia IT industry that are serving the small and medium-sized business (SMB) market. Six large global players have been selected ? Microsoft, IBM, Cisco, HP, Telstra/KAZ, and Optus/Alphawest. Two smaller Australia players were also chosen to represent the local IT industry ? Brennan IT and TechOnline.

The SMB space remains largely untouched by large players but now that the Australia enterprise market is close to saturation, all the major players are looking at the SMB market as their next target. "The SMB market will be very active in the next few years and clients will be able to choose from a plethora of new services designed and priced specifically for SMBs," says Jean Marc Annonier, research manager, SMB Research, IDC Australia.



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