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Mobile Advertising Moves Towards the Small Screen (Advisory Report)

Published by: Current Analysis Inc.

Published: Jul. 28, 2006 - 2 Pages


Table of Contents


Issue

- Describes the important industry trend or competitive issue that the report will examine.

Current Perspective

- Expanded analysis of the issue, looking at likely changes in the market and competitive landscape.

Recommended Vendor Actions

- Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.

Recommended Customer Actions

- Current Analysis' recommendations on what potential actions end-users should take in response to the trend, when deciding which vendors to work with.

Abstract

Despite a slow start, there are signs in the U.S. market that mobile advertising aimed at subsidizing wireless services are coming. Virgin Mobile's new service is the first step, but the next one could be advertisements over wireless devices.


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