World Cup Could Score Big for Mobile Devices

Published by: IDC

Published: Jun. 13, 2006 - 2 Pages

Table of Contents

Abstract

This IDC Flash examines the impact the 2006 World Cup could have on stimulating data consumption on mobile devices. IDC believes that the World Cup has the potential to institute substantial change in the wireless industry as millions of fans seek game updates on their mobile devices. If market players manage to serve this need competently, they could create a positive user experience that will drive a culture of data consumption way beyond the games.

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