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Size Matters: Looking At Preferred Wireless Providers By Size of Business

Published by: Compass Intelligence

Published: Aug. 2, 2006 - 6 Pages



Table of Contents



List of Tables

Methdology

Targeting Small and SOHO Business Customers

Why Does Preference Stop with the Small Guy?

Most Preferred Vendors

Guiding Thoughts

Abstract

This deliverable is an insight-based data-rich deliverable (iDRD) that is part of the SOHO, Small, Mid-Sized, and Enterprise Business subscriptions. Discussion analysis and data in this report comes from primary research that was conducted in early 2006. This report takes a look at “preferred vendors” within the wireless market in the US evaluated by size of business according to a survey of 1600+ wireless business decision-makers. Business wireless includes both wireless voice and data services, as well as wireless equipment. Wireless voice includes dial tone related services, where voice calls are delivered over a wireless network. This category includes per-minute charges, base charges in flat-rate plans and for-fee, value-added services related to wireless voice transport, i.e., voice-activated dialing, voicemail, call forwarding, call waiting, and caller ID. Wireless data includes expenditures on for-fee data transport services over a wireless network, even when sessions are terminated on a wireline network. This category includes fixed wireless; satellite broadcast Internet services; wireless Web services and private/proprietary wireless data network services, as well as one-time service-related charges such as equipment set up (not related to applications integration). This category does not include hosting fees for wireless-accessible applications, one-time applications integration or equipment rental. The expert guide for this deliverable is Kneko Burney.

Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

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