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Consumer Demand for Fixed-Mobile Convergence Solutions: a survey of end users

Published by: Analysys Mason

Published: Dec. 28, 2005

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Table of Contents


Executive summary

Introduction, scope and methodology

Key market segments for FMC solutions

Pricing of FMC solutions

Other product characteristics

Competition from mobile-only solutions

Actions



Figures and tables



Figure 1

Distribution of telecoms spend among surveyed countries and the rest of Western Europe, 2004

Figure 2

Proportion of respondents in each country who were not ‘perfectly happy’ with their current choice of phone types

Figure 3

Proportion of respondents in each country who were interested in an FMC solution

Figure 4

Proportion of respondents in various market segments in each country who were interested decision-makers

Figure 5

Proportion of respondents in each age group who were interested decision-makers across all surveyed countries

Figure 6

Proportion of respondents in each age group who were interested decision-makers in France

Figure 7

Proportion of respondents in each age group who were interested decision-makers in Germany

Figure 8

Proportion of respondents in each age group who were interested decision-makers in Great Britain

Figure 9

Proportion of male and female respondents who were interested decision-makers in Great Britain

Figure 10

Proportion of males in each age group who were interested decision-makers in Great Britain

Figure 11

Proportion of respondents in each working status category who were interested decision-makers in Germany and Great Britain

Figure 12

Proportion of mobile phone users and non-users in each country who were interested decision-makers

Figure 13

Proportion of prepaid and contract mobile phone users who were interested decision-makers in Great Britain

Figure 14

Proportion of broadband Internet users and non-users in each country who were interested decision-makers

Figure 15

Proportion of at-home WLAN users and non-users who were interested decision-makers in Germany and Great Britain

Figure 16

Proportion of VoBB users and non-users who were interested decision-makers in France and Germany

Figure 17

Product characteristics that respondents indicated would encourage them to switch to an FMC solution, across all surveyed countries

Figure 18

Product characteristics that respondents indicated would deter them from switching to an FMC solution, across all surveyed countries

Figure 19

Proportion of interested decision-makers in each country who indicated that saving money on mobile calls at home would encourage them to switch to an FMC solution

Figure 20

Proportion of interested decision-makers in each country who indicated that saving money on fixed calls at home would encourage them to switch to an FMC solution

Figure 21

Proportion of interested decision-makers in each country who indicated that obtaining better deals for combined subscriptions to mobile, landline and broadband services would encourage them to switch to an FMC solution

Figure 22

Proportion of interested decision-makers in each country who indicated that received calls being charged to callers at mobile rates would deter them from switching to an FMC solution

Figure 23

Proportion of interested decision-makers in each country who indicated that high prices for FMC handsets would deter them from switching to an FMC solution

Figure 24

Proportion of interested decision-makers in each country who indicated that the need to purchase a home base station would deter them from switching to an FMC solution

Figure 25

Proportion of interested decision-makers in each country who indicated that having fewer bills, as a result of bundled services, would encourage them to switch to an FMC solution

Figure 26

Proportion of interested decision-makers in each country who indicated that centralised access to address books would encourage them to switch to an FMC solution

Figure 27

Proportion of interested decision-makers in each country who indicated that improved call quality at home would encourage them to switch to an FMC solution

Figure 28

Proportion of interested decision-makers in each country who indicated that cheaper and better-quality video calls at home would encourage them to switch to an FMC solution

Figure 29

Proportion of interested decision-makers in each country who indicated that a separate phone and number for each household member would encourage them to switch to an FMC solution

Figure 30

Proportion of interested decision-makers in each country who indicated that lack of a single phone number for the household would deter them from switching to an FMC solution

Figure 31

Proportion of interested decision-makers in each country who indicated that short battery life would deter them from switching to an FMC solution

Figure 32

Proportion of interested decision-makers in each country who indicated that a lack of handover would deter them from switching to an FMC solution

Figure 33

Proportion of interested decision-makers in each country who indicated that availability of few models of FMC handsets would deter them from switching to an FMC solution

Figure 34

Proportion of interested decision-makers in each country who indicated that the need to set up a home base station would deter them from switching to an FMC solution

Figure 35

Proportion of respondents in each country who were interested in FMC solutions versus those who preferred FMS solutions

Figure 36

Product characteristics that respondents preferring FMS indicated would encourage them to switch to an FMC solution, across all surveyed countries

Figure 37

Product characteristics that respondents preferring FMS indicated would deter them from switching to an FMC solution, across all surveyed countries

Figure 38

Proportion of respondents in each age group who preferred FMS in each country

Figure 39

Proportion of mobile phone users and non-users in each country who preferred FMS

Figure 40

Proportion of male and female respondents in Great Britain who preferred FMS



Table 1

Key characteristics of potential typical users of dual-mode phones in each country

Table 2

Factors with statistical significance identified in the survey

Abstract

Despite growing interest in fixed-mobile convergence (FMC) solutions among both operators and vendors, until now the level of interest among consumers has remained unclear. Consumer Demand for Fixed-Mobile Convergence Solutions: a survey of end users analyses the results of a survey of more than 3000 consumers across France, Germany and Great Britain. It points the way for success in the overlapping fixed and mobile voice markets by answering your key questions:
  • Which market segments are most likely to be receptive to FMC devices and services?
    • How are such segments defined by demographic characteristics such as age, gender, working status, household size and household composition?
    • What existing telecoms services do they use?
  • What features will be most important in encouraging consumers to purchase FMC solutions?
    • Is it more important for people to save money on calls or to get better deals on combined subscriptions to landline, mobile and broadband services?
    • Will a desire for better indoor mobile coverage drive FMC solutions, if mobile operators fail to address the issue directly?
    • Will consumers be attracted by the ability to access a range of services and features (e.g. voicemail, email, contact lists) from a single device?
    • How important will it be for FMC devices to enable cheaper and better-quality video calls at home compared to those available with today's 3G phones?
  • What features will most deter people from replacing their existing phone(s) with an FMC device?
    • Are the main concerns of vendors and operators also of concern to consumers?
    • How important is call handover between the home environment and elsewhere?
    • What are the consumer preferences for the type and number of phone numbers assigned to an FMC device?
    • How much of a deterrent is the need for consumers to buy and set up a home base station?
  • Who will prefer FMC solutions versus alternatives based on fixed-mobile substitution?


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