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Published by: Frost & Sullivan
Published: Oct. 29, 2005
Table of Contents
1. Executive Summary
1. Introduction
1. Introduction to the Mineral and Vitamin Food Fortification Market in Southeast Asia
2. Summary of Major Findings
1. Market Growth and Opportunities
2. Country Differences in Southeast Asia
3. Competitive Analysis
4. Conclusions and Recommendations 2. Introduction to the Industry
1. Product Types
1. Product List
2. Vitamin A
3. Vitamin C
4. Vitamin E
5. Calcium
6. Other Vitamins and Minerals
2. Overview and Definition
1. Background
2. Industry Developments
3. Legislation
1. Legislation Regarding Food Fortification in Southeast Asia
4. Applications
1. Fortified Foods
2. Fortified Beverages
5. Glossary of Terms
1. Glossary
6. List of Abbreviations
1. List of Abbreviations 3. Industry Challenges
1. Challenges Influencing the Industry
1. Challenges Influencing the Mineral and Vitamin Food Fortification Markets in Southeast Asia 4. Strategic Analysis of the Total Mineral and Vitamin Food Fortification Markets in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Increased Awareness of the Benefits of Micronutrients on Health
b. Strong Support by Local Governments
c. Taking Fortified Foods as a Preventive Measure
d. Large Potential Market Size Due to the Large Population
e. Increased Marketing Activities Raise the Profile of Vitamins and Minerals
3. Market Restraints
a. Increasing Competition Especially from China
b. Stringent Regulations Regarding Health Claims
c. Low Demand for Less Well Known Vitamins and Minerals
d. Political Instability and Low Economic Growth
e. Low Manufacturing Technology
2. Country Differences in Southeast Asia
1. Malaysia
2. Singapore
3. Thailand
4. Philippines
5. Indonesia
6. Vietnam
3. Competitive Environment
1. Competitive Structure 5. Strategic Analysis of the Vitamin A Fortification Market in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Mandatory Fortification of Staple Foods
b. High Rates of Vitamin A Deficiency
c. Increasing Awareness of the Health Benefits of Vitamin A
d. Large Potential Market Size Due to the Large Population
3. Market Restraints
a. Poor Understanding of the Health Benefits of Vitamin A
b. Low Demand from Consumers
2. Market Quantification
1. Scope of the Research
2. Market Engineering Measurements
3. Market Forecasts
4. Pricing Analysis
5. Trends in Food Fortification
3. Competitive Environment
1. Competitive Structure
2. Key Market Participants 6. Strategic Analysis of the Vitamin C Fortification Market in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Increasing Demand for Vitamin C as a Health Ingredient
b. Vitamin C is a Well Accepted Ingredient in Food Fortification
c. Easy to Promote
3. Market Restraints
a. Increased Competition Especially from China
b. Higher Oil Prices Affecting Economic Growth
c. Market Saturation
2. Market Quantification
1. Scope of the Research
2. Market Engineering Measurements
3. Market Forecasts
4. Pricing Analysis
5. Trends in Food Fortification
3. Competitive Environment
1. Competitive Structure
2. Market Share Analysis 7. Strategic Analysis of the Vitamin E Fortification Market in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Increasing Awareness of the Health Benefits of Vitamin E
b. Increasing Demand for Natural Vitamin E
c. Large Potential Market Size
3. Market Restraints
a. Poor Consumer Understanding of the Health Benefits of Vitamin E
b. Stringent Regulations Regarding Health Claims
c. Increased Competition
d. Lack of Local Technological Expertise
2. Market Quantification
1. Scope of the Research
2. Market Engineering Measurements
3. Market Forecasts
4. Pricing Analysis
5. Trends in Food Fortification
3. Competitive Environment
1. Competitive Structure
2. Key Market Participants 8. Strategic Analysis of the Calcium Fortification Market in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Cases of Osteoporosis on the Rise
b. Intensive Marketing and Advertising Activities
c. Increasing Awareness of Calcium Fortified Foods Besides Dairy Products
d. Health Claims of Calcium Backed by the Medical Profession and Scientific Evidence
e. Opportunities for Growth in Emerging Markets such as Indonesia and Vietnam
3. Market Restraints
a. Market Saturation
b. Higher Production Costs Leading to Higher Prices for Calcium Sources
2. Market Quantification
1. Scope of the Research
2. Market Engineering Measurements
3. Market Forecasts
4. Pricing Analysis
5. Trends in Food Fortification
3. Competitive Environment
1. Competitive Structure
2. Key Market Participants 9. Strategic Analysis of Other Mineral and Vitamin Food Fortification Market in Southeast Asia
1. Introduction to the Market
1. Market Overview and Definitions
2. Market Drivers
a. Mandatory Fortification of Staple Foods with Iron
b. Strong Support from Governments and Nongovernmental Organizations (NGOs)
c. Increasing Awareness of the Health Benefits of Vitamin B, Vitamin D and Iron
3. Market Restraints
a. Lack of Marketing Activities
b. Low Penetration Rate Leading to Slow Adoption of Fortified Foods
c. Low Purchasing Power of Consumers
2. Market Trends
1. Scope of the Research
2. Vitamin B
3. Vitamin D
4. Iron 10. Strategic Market Recommendations
1. Strategic Recommendations for Participants in the Mineral and Vitamin Food Fortification Market in SE Asia
1. Recommendations for the Marketing Department
2. Recommendations for the Research and Development (R&D) Department
3. Recommendations for the Business Planning Department
2. Planning and Monitoring
1. Key Elements to Integrate into Business Planning
2. Key Elements to Integrate into Business Monitoring 11. Frost & Sullivan Awards
1. Internet Marketing Strategy Leadership Award
1. Internet Marketing Strategy Leadership Award
2. Market Leadership Award
1. Market Leadership Award
3. Customer Service Leadership Award
1. Customer Service Leadership Award 12. Database of Key Industry Participants
1. Key Industry Participants
1. Key Industry Participants—Manufacturers and Distributors
2. Information Sources
1. Information Sources Used in this Study AbstractImproved Production Efficiency Crucial to Allay Effects of Increased Competition in the Mineral and Vitamin Food Fortification Market The cost-cutting strategies of the Chinese suppliers of mineral and vitamin food fortification have increased the pressure on the rest of the Southeast Asian participants to slash prices of specific vitamins and minerals. The hardest hit in this competitive, low-margin business are the suppliers from Europe, and this state of affairs is expected to escalate as more participants enter the market. Companies need to ensure they are aware of market trends through continuous competitive benchmarking, which diminishes the risks of unexpected market invasions. Another vital strategy to stay ahead of the competition is through continuous enhancement of company efficiency and product quality. To achieve this, companies have to invest in market research. This will help them identify problem areas and obtain feedback to significantly improve product profiles. This Frost & Sullivan research analysis examines the mineral and vitamin food fortification markets in Southeast Asia and segments it into vitamin A, vitamin C, vitamin E, calcium and other minerals and vitamins. The study also discusses the major market drivers and restraints along with strategic recommendations to overcome industry challenges. The research service enables companies to align their positioning strategies to benefit from the changing market conditions and obtain maximum return on investment. Market Gains Momentum with the Promotion of Micronutrients and Strong Government Backing Southeast Asian consumers have begun to realise the benefits associated with micronutrients - especially vitamin C, calcium and iron. This improved awareness can be mainly attributed to the increased number of educated consumers in this region. While this trend is largely responsible for the upswing in the food fortification market, the importance of the huge population (approximately 500 million) in the region cannot be discounted either. This population creates tremendous potential market for fortified foods. The markets have gained strong impetus from the governments’ active advocacy of food fortification as a possible solution to combat micronutrient deficiencies in Indonesia, Vietnam and the Philippines. "The Philippines has both a mandatory and voluntary program to encourage fortification," says the analyst of this study. "In Thailand, the Ministry of Public Health has a program called the Nutrition Seal program to encourage food manufacturers to produce fortified food products and to create awareness among consumers." Such strong government backing is expected to stand the market in good stead. Marketing Campaigns to Augment the Popularity of Vitamins and Minerals Fortified Foods The favourable coverage of the benefits of vitamins and minerals in the media, promotional campaigns and increasing awareness about preventive healthcare have all gone a long way in expanding the customer base for this market. Dietary vitamins and mineral manufacturers also spot significant opportunities in emerging Southeast Asian markets including Indonesia and Vietnam. "Recent health scares such as the severe acute respiratory syndrome (SARS) and the well publicized osteoporosis disease have prompted consumers to place more importance on health. Preventive measures such as consuming fortified foods are becoming increasingly common in Southeast Asia," notes the analyst. "This is expected to open up more opportunities and drive market growth."
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