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The Affluent Market for Fractional Ownership and Membership Clubs: Vacation Homes, Jets, and YachtsPublished by: American Affluence Research Center Published: Aug. 8, 2005 - 11 Pages Table of ContentsIntroduction Survey Overview Research Methodology Respondent Profile Concept Familiarity Brand Awareness of Private Residence / Destination Clubs Current Product Ownership Product Purchase Interest Projections of Potential Buyers American Affluence Research Center AbstractThe data in this report was drawn from the Spring 2005 Survey of Affluent Americans, the seventh in an ongoing series of twice yearly studies of the most affluent 10% of U.S. households. These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for a variety of different products and services, changes in expected rates of saving, and primary investment objectives. The recently completed survey included a series of questions about fractional ownership and membership clubs for vacation homes, jets, and boats/yachts. As fractional ownership and destination clubs are relatively new concepts, levels of concept familiarity and brand awareness were measured. Current ownership and intent to seriously consider a purchase during the next 12 months were identified for each of the options for vacation homes, jets, and boats/yachts. For much of the preceding, the report also provides data for demographic segments within the affluent population as well as references to historical information (the Fall 2002 Survey that included some similar questions) where available. The respondents in this survey reported an average net worth of $2.7 million and an average $369,000 annual income. Includes 9 tables. |
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