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The U.S. Animal Feed Additives Markets

Published by: Frost & Sullivan

Published: May. 31, 2005


Table of Contents



1. Executive Summary

        1. Market Overview

                1. Introduction to the U.S. Animal Feed Additives Market

                2. Competitive Analysis

                3. Technology Trends

        2. Research Findings

                1. Market Forecasts

                2. Market Segment Analysis

                3. Strategic Recommendations



2. Total Market

        1. Overview and Introduction

                1. Market Overview and Definitions

                2. Market Engineering Measurement Analysis

                3. Challenges Facing the U.S. Animal Feed Additives Market

                a. Low Investments in R&D Limit the Market Growth

                b. Dubious Drug Claims/Misrepresentation Hurt the Credibility of Products

                c. Limited Awareness Among the Feed Users Limits Usage

                d. Shortage of New Generation Products Restricts Market Growth

                4. Market Drivers

                a. Improved Product Quality Boosts Confidence on the Products

                b. Higher Awareness Among Veterinarians and Integrators Prompts Increased Usage

                c. Concern About Food Safety Encourages the Use of Feed Additives

                d. Consistent Demand for Meat Products Drives the Market Growth

                5. Market Restraints

                a. Outbreak of Animal Diseases Affects the Demand for Meat Products

                b. Regulatory Environment Impairs Market Growth in Medium and Long Term

                c. Consolidation in the Animal Industry Shrinks the Revenues

                d. Influence of Developments in Europe on the Consumer Groups Prompt Stronger Regulations

                e. Lack of Variety in Feed Ingredients Restricts the Usage of Additives

        2. Major Findings and Recommendations

                1. Revenue Forecasts

                2. Market and Technology Trends

                3. Pricing Trends

                4. Competitive Structure

                5. Strategic Recommendations

        3. Frost & Sullivan Awards

                1. Product Line Strategy Leadership Award

                2. Product Quality Leadership Award

                3. Customer Service Leadership Award



3. Enzymes Market

        1. Overview and Introduction

                1. Market Overview and Definitions

                2. Market Engineering Research Measurement Analysis

                3. Market Drivers

                a. Ability to Replace Antibiotics Encourages the Use of Enzymes

                b. Increasing Concern for Environment Increases Feed Enzymes' Appeal

                c. Improved Economical Application Equipment Encourages Use of Feed Enzymes

                4. Market Restraints

                a. Limited New Products Restrict Market Growth

                b. Limited Awareness Among the Feed Users Limits Usage

                c. Restricted Use of Wheat and Barley in Animal Feed Offers Limited Scope for Enzyme Usage

        2. Major Findings

                1. Revenue Forecasts

                2. Market and Technology Trends

                3. Competitive Structure

                4. Market Share Analysis

                5. Product Analysis



4. Direct-Fed Microbials Market

        1. Overview and Introduction

                1. Market Overview and Definitions

                2. Market Engineering Research Measurement Analysis

                3. Market Drivers

                a. Negative Perception of Antibiotics Draws Customers to Direct-fed Microbials

                b. Increasing Product Quality Boosts Confidence on the Products

                c. Use of Probiotics in Human Food Products Helps with New Technology

                d. Higher Awareness Among Veterinarians and Integrators Boosts the Awareness and Usage

                4. Market Restraints

                a. Low Awareness Levels Among the Smaller Feed Producers and Farmers Restrict the Use of DFMs

                b. Dubious Drug Claims/Misrepresentation Hurt the Credibility of DFMs

                c. Product Stability Problems Limit Product Use

        2. Major Findings

                1. Revenue Forecasts

                2. Market and Technology Trends

                3. Competitive Structure

                4. Market Share Analysis

                5. Product Analysis



5. Antibiotic Additives Market

        1. Overview and Introduction

                1. Market Overview and Definitions

                2. Market Engineering Research Measurement Analysis

                3. Market Drivers

                a. Consistent Demand for Meat Products Drives the Market Growth

                b. Concern About Food Safety Encourages the Use of Antibiotics

                4. Market Restraints

                a. Regulatory Environment Impairs Market Growth in Medium and Long Term

                b. Consolidation in the Swine industry Shrinks the Revenues

                c. Growing Popularity of Organic Products Dampens the Demand for Antibiotics

        2. Major Findings

                1. Revenue Forecasts

                2. Market and Technology Trends

                3. Competitive Structure

                4. Market Share Analysis

                5. Product Analysis



6. Appendix

        1. Decision Support Databases

                1. Poultry Meat production

                2. Cattle Meat Production

                3. Sheep Meat Production

                4. Cattle Exports

                5. Total Meat Production

Abstract


Regulatory Restrictions Pose Serious Challenge to the Markets

The strict regulatory environment is one of the biggest challenges facing the U.S. animal feed additives markets, particularly the antibiotics sector. The manufacturing and marketing processes pertaining to antibiotic products need to pass through stringent approval systems, posing hurdles to the introduction of new products and possible customization. Companies can use acquisitions to counter this problem by allowing diversification of product line. This facilitates antibiotics rotation and increases customer preference for a particular company.

This Frost & Sullivan research service provides an overview of and an outlook for the animal feed additive markets in United States, detailing revenue forecasts by region and providing market share analyses. The three major market sectors covered are enzymes (including phytase and non-phytase enzymes), direct-fed microbials (DFM), and antibiotics. This information is valuable to both large and small market participants seeking to position themselves for maximum return on investment.

Feed Additives’ Manufacturers Offer Enhanced Quality and Consistency to Increase Customer Confidence

"In spite of the limited number of new products launched in the past five years, there has been a considerable improvement in the product quality, with manufacturers emphasizing on products that have demonstrated efficiency in laboratories and on-field trails," says the analyst of the research. "The resulting consistency in product performance is likely to improve end-user confidence in the product efficacy and stimulate the product growth in the forecast period."

The rise in awareness of the product efficiency, particularly in the case of enzymes and DFMs, has been higher among veterinarians than farmers. Livestock and feed integrators are also likely to play an important role in the market expansion, with feed additive manufacturers focusing especially on improving the product knowledge of the integrators.

Recovering Meat Industry Drives Demand for Animal Feed Additives

"With three major animal disease outbreaks between 1990 and 2004, the consumers of meat are becoming increasingly sensitive to the safety aspect of meat products," points out the analyst. "However, measures taken by the U.S. government and the meat industry have boosted consumer confidence." In 2003 alone, the meat industry produced 26.30 billion pounds of beef, 20.00 billion pounds of pork, and 32.70 billion pounds of chicken. Furthermore, the growing economy has boosted both the production and consumption of the meat items. This has, in turn improved the sales of the feed additives, an integral part of animal farming.

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