• Is There A Low-/No-Sodium Bandwagon?
  
• Pricing of Low-Sodium Products
  
• Figure 4-1: Number of Product Introductions, 2000-2003*
  
• Retailers Interest In Low-Sodium Lines
  
• Educating The Consumer

• Coupon and FSI Promotions
  
• Health Labeling
  
• Brand Association
  
• Online Initiatives
  
• Table 4-2: Advertising And Promotion Initiatives For Select New Products

• Low-Sodium Product Introductions
  
• Figure 4-2: Number of New Reduced-Sodium/Sodium-Free Products, 1999-2003
  
• Figure 4-3: Types of New Low-Sodium Beverages
  
• Table 4-3: Types of New Low-Sodium Foods
  
• Selected New Reduced-sodium/Sodium-free Products
  
• Table 4-4: Snack Bars/Snacks
  
• Table 4-5: Other Snacks
  
• Table 4-6: Chips/Cookies/Crackers
  
• Table 4-7: Soups
  
• Table 4-8: Cereals
  
• Table 4-9: Cheese/Butter
  
• Table 4-10: Meals/Meal Replacements
  
• Table 4-11: Meat/Meat Substitutes
  
• Table 4-12: Pasta/Pastry
  
• Table 4-13: Salads/Sauces
  
• Table 4-14: Breads
  
• Table 4-15: Vegetable/Vegetable Side Dishes
  
• Table 4-16: Spices/Seasonings
  
• Table 4-17: Bottled Water
  
• Table 4-18: Soft Drinks
  
• Table 4-19: Fruit/Fruit-Flavored Drinks
  
• Table 4-20: Health Drinks
  
• Table 4-21: Isotonic/Energy-Producing Beverages

Chapter 5: The Consumer

• Americans Have High Salt Intake
  
• Sodium Consumption Relatively Higher In Northern States
  
• Figure 5-1: Dietary Sodium Intake For U.S. Population: Actual And Recommended, 1999-2000
  
• Table 5-1: Geographical Distribution of U.S. Population With Recommended Levels of Sodium Intake
  
• Men Are Heavy Salt Users
  
• Figure 5-2: Percentage of Adults Who Exceed Recommended Daily Sodium Intake Levels
  
• Consumer Attitude On Healthy Foods
  
• Consumer Attitude Toward Low-Sodium Foods
  
  
  • Majority Scan Label for “Low-Sodium” Tag
    
  • Table 5-2: Responses to Question: How Often Do You Look for “Low-Sodium” Food Products
    
  • Low-Sodium Not Popular With Generation Y
    
  • Table 5-3: Food Ingredients Most Watched By Consumers by Age
    
  • Interest Crosses Education, Regional Lines
    
  • Teenage Girls Conscious About Sodium Intake
    
  • Figure 5-3: Percentage of Teens Who Seek Low-Sodium Foods
    
  • Relatively Limited Low-Sodium Product Range
    
  • Table 5-4: Satisfaction Levels With Number of Healthy Foods Offerings At Supermarkets
  
  
  
• Simmons Market Research Bureau Findings
  
  
  • Note On Simmons Survey Data And Figures
    
  • Sodium Intake Highest In 20-39 Age Group
    
  • Table 5-5: Consumer Attitudes Toward Healthy Foods
    
  • Ingredient Watchers
    
  • Table 5-6: Consumers Who Read Ingredient Labels Before Buying Food
    
  • Consumers and ‘Unhealthy’ Snacks
    
  • Table 5-7: Consumers Who Consider Snack Foods Unhealthy
    
  • Even Health-Conscious Consumers Can’t Resist Salt
    
  • Table 5-8: Consumers Favoring Salted Snacks
    
  • Purchasing Patterns—Low-Sodium Products
    
    • No-Salt Potato Chips
    
    
    
  • Table 5-9: Consumers Favoring No-Salt Potato Chips
    
    • Low-Sodium Crackers/Saltines
    
    
    
  • Table 5-10: Consumers Favoring Low-Sodium Snack Crackers/Saltines
    
    • Non-Salt Seasonings
    
    
    
  • Table 5-11: Consumers Favoring Mrs. Dash Brand Seasonings/Spices
    
    • Unsalted Pretzels
    
    
    
  • Table 5-12: Comparison of Consumer Preference for Salted and Unsalted Pretzels

Chapter 6: Low-Sodium Products and The Overall Food Industry

• Figure 6-1: Low-sodium Product Introductions, 1993-2002
  
• Overall Impact on the Retail Food Industry
  
• Healthy People 2010
  
• NAS Recommendations Could Spur Product Reformulations
  
• Reduce Salt Gradually
  
• Battle Between Taste And Health
  
• Americans Love Salt
  
• Effectiveness Of Sodium Substitutes
  
• Better Preservation Methods Reduce Dependence On Salt
  
• Foodservice Response To Sodium Warnings
  
• Sodium-Free Products —The Future

Abstract

For many years scientists and nutritionists have debated the health impact of too much salt in the diet, and a consensus is now emerging that high sodium intake can indeed have harmful effects, particular on the heart and blood pressure. Formulating and promoting low sodium foods is not a new phenomenon - the low sodium label graces many soups, cereals and packaged meats - but the warnings from health professionals and the ever-changing diet concerns of the American consumer may elevate low sodium to a status equal to that of low fat, carbs and sugar.

This new Packaged Facts reports examines the market for low sodium foods and beverages, examining a wide variety of product categories and marketers (including Campbell, PepsiCo., Kraft/Nabsico, Conagra (Healthy Choice), General Mills (Progresso)), and the impact these efforts will have on the consumer and marketplace.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Low Sodium Foods and Beverages is based on both primary and secondary research. Primary research involved consumer interviews, onsite examinations of the retail en interviews with marketing, public relations and industry analysts within the food industry and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: Low Sodium Foods and Beverages offers unique perspective on the growing evidence that high sodium intake can lead to heart disease - and the impact that will have on the marketplace. No other market research report provides the analysis and trends coverage that Low Sodium Foods and Beverages offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to understand and get ahead of what could be the next “big” diet and health trend, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients.
• Research and development professionals stay on top of competitor initiatives and explore demand for low sodium product introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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