Italy Tourism

In 2025, travel in Italy performed well, with an increase in both the number of tourists and value sales. The country continued to be one of the main destinations worldwide for inbound arrivals, due to its rich offerings in culture, history, art, nature from mountain to sea, food and wine specialiti ...

In 2025, booking in Italy witnessed a significant surge in sales, which rose by 9% in current retail value terms to reach EUR74.2 billion. A high proportion of these sales (58%) comprises travel intermediaries, specifically internet transactions, as increasingly consumers sought convenience and pote ...

Italy saw a 3% rise in inbound arrivals in 2025, totalling 61 million trips. This growth reinforced Italy's position as one of the world's leading destinations, due to its rich history, culture, art, cuisine, and natural beauty. However, the country continued to face the risk of overtourism, particu ...

We marginally revised our 2025 GDP growth forecast for Italy down to 0.6% from 0.7%, after the negative GDP print for Q3. We kept our 2026 forecast at 0.5%. We believe external conditions remain poor and uncertainty remains rather high despite the recent EU-US trade agreement. ...

We kept our growth forecast for Italy to 0.4% this year and 0.7% in 2026. GDP growth was 0.1% in Q4 2024, marginally above the poor reading for Q3. We assume the US will hit Europe with 10% tariffs. Fiscal policy remains a drag, although we assume an increase in military spending over the medium ter ...

Source Market Insight: Italy (2025) Summary GlobalData’s Tourism Source Market Insight: Italy report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons why they travel. The report offers a ...

City Profile - Rome; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail Summary “City Profile - Rome” provides historical and forecast data on key city level metrics along with analytical coverage of ...

Travel & Tourism in Italy Summary Travel & Tourism in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics ...

Travel in Italy Travel is set to perform very well in Italy in 2024, with increasing trends for inbound and domestic tourism, and also a positive performance for outbound travel. Italians, as well as people abroad, are willing to travel, and indeed consider it a priority; consequently, most destinat ...

Booking in Italy Overall booking in Italy is set to see a positive performance in 2024, with a strong increase in current value sales thanks to rising travel flows, which are positively impacting booking. Leisure travel booking is set to see double-digit value growth, while at the same time business ...

Tourism Flows in Italy Tourism flows in Italy are set to perform well in 2024, continuing their growth trend and overtaking the pre-pandemic (2019) figures in terms of number of trips and value sales for inbound, domestic, and outbound travel. Amongst inbound and domestic flows, Millennials represen ...

Rome in Italy The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of ...

Milan in Italy The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top o ...

Tourism Source Market Insight: Italy (2024) Summary GlobalData’s Tourism Source Market Insight: Italy report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report ...

Italy Travel and Tourism Market Summary and Forecast Summary Travel & Tourism in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players inclu ...

Rome City - Comprehensive Overview, PEST Analysis and Analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail Summary “City Profile - Rome” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political ...

City Profile - Milan; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail Summary “City Profile - Milan” provides historical and forecast data on key city level metrics along with analytical coverage ...

Italy Inbound Medical Tourism Market Overview, 2028 Italy has a storied history in medicine and healthcare. Ancient civilizations like the Romans made significant contributions to medical knowledge, and the country has continued to be a center of medical research and innovation. Italy is known for i ...

Italy Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update According to PayNXT360’s, Ecommerce ma ...

Italy Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update Summary GlobalData’s Tourism Source Market Insight: Italy report prov ...

Naples - Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail Summary “City Profile - Naples” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, ...

Italy Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2027 Summary Travel & Tourism in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile ...

Italy Travel Intermediaries Market Summary, Competitive Analysis and Forecast to 2026 Summary Travel Intermediaries in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-21, and forecast to 2026). The profile also c ...

Milan - Comprehensive Overview of the City, PEST Analysis and Key Industries including Technology, Tourism and Hospitality, Construction and Retail Summary “City Profile - Milan” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, e ...

City Profile - Venice; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail Summary “City Profile - Venice” provides historical and forecast data on key city level metrics along with analytical coverag ...