Category: Household Cleaners
Europe Household Cleaners
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Polishes in Finland
... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More
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Toilet Care in Finland
... and better surface coverage. Products with thick foam or gel consistency that can cling to toilet surfaces for extended periods are gaining popularity, as they help break down stains, limescale, and bacteria without requiring constant ... Read More
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Bleach in Finland
... use bleach in their daily cleaning routines. There is also growing concern about its environmental impact, especially how it affects water systems and reacts with other chemicals. Instead of reaching for bleach, people are opting ... Read More
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Surface Care in Lithuania
... of COVID-19. However, as the situation has normalised, consumers are reverting to more typical purchasing patterns. Euromonitor International's Surface Care in Lithuania market report offers a comprehensive guide to the size and shape of the ... Read More
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Bleach in Slovenia
... the decline as consumers increasingly shift towards more eco-friendly surface care alternatives, driven by growing environmental awareness and sustainability concerns. The lack of dynamism in terms of innovation or new product launches is further impacting ... Read More
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Polishes in Slovenia
... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Surface Care in Slovenia
... well as window/glass cleaners, which are benefiting from the expansion of construction activities and the creation of new living and working spaces across the country. A growing emphasis on enhancing quality of life has driven ... Read More
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Toilet Care in Slovenia
... quality of life, are the primary drivers of growth. Performance is further bolstered by frequent product innovations, as leading brands continue to introduce more convenient formats. This trend is expected to persist throughout the forecast... ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Polishes in Lithuania
... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Toilet Care in Poland
... Consumers prioritise products that offer both high performance and pleasant scents, which helps to drive interest in novel offerings. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and ... Read More
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Bleach in Poland
... the environment, as well as less versatile than products such as multi-purpose cleaners. Sales volumes are also decreasing, despite occasional efforts to revive the category through new scents or improved formulations, which have failed to ... Read More
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Polishes in Poland
... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More
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Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Surface Care in Slovakia
... current value sales grew healthily, but at a much slower rate than in 2023 as inflation and price increases slowed. Nonetheless, many consumers focused on lower-priced yet effective surface care products, which maintained multi-purpose cleaners’... ... Read More
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Toilet Care in Slovakia
... in purchasing decisions. Therefore, consumers often chose to purchase products positioned as highly effective, but with a lower impact on the environment, in terms of product and packaging. Euromonitor International's Toilet Care in Slovakia market ... Read More
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Surface Care in Ukraine
... trend is further driven by cost concerns, as multi-purpose solutions not only save money but also help reduce waste. At the same time, technological advances have improved the effectiveness of these products, making them even ... Read More
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