Category: House & Home
Middle East House & Home
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Bleach in Israel
... product offerings forces brands to compete primarily on price. As a result, despite the broader economic pressures of rising inflation within the local market, bleach has seen little to no price growth. The need for ... Read More
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Bleach in Saudi Arabia
... of factors, including its proven ability to sanitise effectively, its affordability and decades of consumer trust. These qualities ensure bleach remains a reliable and practical choice for households, maintaining consistent popularity year after year. Euromonitor ... Read More
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Dishwashing in the United Arab Emirates
... multipacks, and exploring eco-friendly options. These promotional efforts have been effective in capturing consumer interest and increasing volume sales. Manufacturers, especially those in automated dishwashing, frequently offer buy-two-get-one-free deals, w... Euromonitor International's Dishwashing in United ... Read More
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Toilet Care in the United Arab Emirates
... as antibacterial or long-lasting freshness), and more convenient packaging formats. Players have also been focusing on innovation such as refillable bottles and multifunctional products that address various consumer needs. Euromonitor International's Toilet Care in United ... Read More
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Bleach in the United Arab Emirates
... many in the local market. Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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Dishwashing in Saudi Arabia
... efficient home appliances and the inclusion of dishwashers as standard features in many newly built homes and apartments. The shift is also attributed to changing lifestyles - particularly with more women entering the workforce, resulting ... Read More
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Laundry Care in the United Arab Emirates
... longer but also offer better value. Concentrated products allow them to use less product for the same results, which helps them to save money in the longer term. Euromonitor International's Laundry Care in United Arab ... Read More
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Air Care in Saudi Arabia
... steady increase in the demand for air care products in homes and offices. Local consumers are presented with a wide array of options, including sprays, gels, and plugins, to cater to their diverse preferences. Despite ... Read More
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Home Insecticides in the United Arab Emirates
... bundles, and multipack deals can often influence consumers’ choices as they search for options offering greater value for money. Euromonitor International's Home Insecticides in United Arab Emirates market report offers a comprehensive guide to the ... Read More
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Polishes in the United Arab Emirates
... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More
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Air Care in the United Arab Emirates
... products and cost-effective alternatives. While demand for premium air care at the end of the review period started to wane as a result, budget-friendly solutions witnessed growth as many consumers searched for value for money. ... Read More
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Laundry Care in Israel
... 2023 and early 2024 by avoiding further global price increases. This was in contrast to other players that pushed up their prices during the same period. In May 2024, Henkel announced an increase in prices, ... Read More
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Surface Care in Israel
... which gained substantial traction through TikTok. The social media platform played a key role in popularising these products – most notably a gel that users demonstrated mixing with water for floor cleaning or diluting in ... Read More
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Polishes in Israel
... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More
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Home Insecticides in Israel
... growth, with electric insecticides recording the highest rate of price hikes. Such rising costs are reflective of broader economic pressures, making affordability a growing concern for local consumers. Euromonitor International's Home Insecticides in Israel market ... Read More
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Home Care in Saudi Arabia
... job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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Surface Care in Saudi Arabia
... as Clorox and Dettol, is seeing a growing presence of local players. These local brands, commonly found in discount and wholesale retail outlets, offer a cost-effective alternative for consumers. Rising emphasis on cleanliness and hygiene ... Read More
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Laundry Care in Saudi Arabia
... purchases, with those that effectively target food and oil blemishes particularly valued. Alongside their stain removal capabilities, many detergents now highlight anti-bacterial properties - a claim gaining significant traction in the category. A... Euromonitor International's ... Read More
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Surface Care in the United Arab Emirates
... Throughout 2024, multi-purpose cleaners continued to drive sales, recording robust year-on-year growth and maintaining its position as the most valuable segment within surface care overall. Trusted brands such as Dettol and Clorox have effe... Euromonitor ... Read More
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Polishes in Saudi Arabia
... their flooring. These products not only provide a polished shine but also protect floors from wear and tear, effectively extending their lifespan. The rising disposable income among Saudi households has encouraged a willingness to invest ... Read More
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Home Insecticides in Saudi Arabia
... areas across the country experience minimal mosquito infestations. This is largely due to the effectiveness of municipal services, including road cleaning, garbage disposal and periodic fumigation of vulnerable areas to prevent mosquito breeding. As... Euromonitor ... Read More
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Toilet Care in Israel
... had no discernible impact on the toilet care category, which remained steady in terms of pricing trends. Demand for toilet liquids/foam, the largest subcategory in toilet care, continued to drive overall growth, supported by its ... Read More
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Air Care in Israel
... war. This postponement shifted the anticipated price adjustments into 2024, leading to a general rise in costs for air care products alongside other categories within the home care industry and elsewhere... Euromonitor International's Air Care ... Read More
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