Category: House & Home
Europe House & Home
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Polishes in Ireland
... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More
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Dishwashing in Ireland
... significant growth in retail current value sales. Eco-friendly products, particularly those with plant-based or biodegradable formulations, are also seeing a steady rise in demand, contributing to value growth, as consumers prioritize sustainability. For example, brands ... Read More
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Home Insecticides in Ireland
... growth in retail volume sales, which slowed notably between 2023 and 2024. The coolest summer in almost a decade during 2024 dampened demand growth by reducing the visibility of seasonal pests like flies and mosquitoes. ... Read More
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Toilet Care in Hungary
... Unlike bleach, which has seen a steady decline due to concerns over its strong chemical composition and environmental impact, toilet care products are favoured for their perceived less harsh ingredients and proven effectiveness in maintaining ... Read More
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Polishes in Denmark
... example, in shoe polish, Silver Universal Waterproof claims to be suitable for all types of shoe materials. Similarly, the furniture polish brand Mr Strong Læderpleje promotes it suitability for all types of leather furniture on ... Read More
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Home Insecticides in Denmark
... appeal to this desire. In spray/ aerosol insecticides, ECOstyle MyreFri Kvik Spray emphasises its effectiveness on packaging with the promise of quick results. Euromonitor International's Home Insecticides in Denmark market report offers a comprehensive guide ... Read More
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Laundry Care in Romania
... of raw materials and changes in the supply chains as the main causes behind this growth. This evolution was also a side-effect of the price capping on some food products in the same year. The ... Read More
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Dishwashing in Hungary
... time-saving advantages provided by dishwashers, in keeping with a movement towards busier lifestyles. By contrast, hand dishwashing products experienced only slight current value growth and a decline in volume due to growing preference for automati... ... Read More
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Air Care in Denmark
... air quality much higher since the pandemic, and asthma/ allergies also rising in Denmark, there is an underlying demand for non-chemical-based air care. Non-aerosol alternatives represent an eco-friendly alternative that can reduce a household’s carbon ... Read More
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Dishwashing in Denmark
... Power, which claims to reduce scrubbing on tough fat stains by up to four times. In 2024, Neophos Powerball Ultimate Plus launched in automatic dishwashing tablets, with claims to deliver an intensive clean and shine, ... Read More
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Bleach in Denmark
... the bleach category. Increasingly, bleach is seen as out-dated and hazardous to human health and the environment, and a rising number of households are seeking safer alternatives. Euromonitor International's Bleach in Denmark market report offers ... Read More
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Toilet Care in Denmark
... environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC Active Gel Block in a so-called ‘eco pack’ made entirely from 100% cardboard and zero plastic. Similarly, packaging for the rim block brand ... Read More
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Surface Care in Denmark
... floors. Multi-purpose cleaners appeal to households seeking to simplify their cleaning routines. As inflationary pressures and interest rate hikes resulted in weak consumer confidence and spending power, many households sought to lower their expenditure on ... Read More
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Surface Care in Norway
... product offerings. The year 2024 witnessed the launch of the multi-purpose cleaner Jif Allrent Sparkling Happiness, which claims on the packaging to be ‘suitable for all surfaces.’ The product is pH Neutral to make it ... Read More
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Laundry Care in Norway
... needs with new innovations and product developments in 2024. In liquid tablet detergents, A+ Colour Active 4 Caps offers power enzymes for better performance and tough stain removal, whilst keeping colours bright and offering ultra ... Read More
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
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Dishwashing in the Netherlands
... in automatic dishwashing. Despite these efforts, volume growth remained limited in dishwashing as consumers continued to buy dishwashing products primarily based on need, with little increase in overall demand, apart from those related to th... ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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